The Marketing Millennials

How does a former Kelowna Rocket go from pro hockey to pro content creation? Listen into this conversation on the first LinkedIn Live.In this special episode JT and Daniel answer questions from across the globe, digging into why JT feels so strongly about Tik Tok as a platform for creators, why intention is more important than production values, and why Tik Tok is rolling out a Near You page.You’ll also hear JT answer audience questions on anything from posting cadence to how Tik Tok is being used as a jobs board.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow JT:LinkedIn: linkedin.com/in/jtbarnettKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsIntro: 0:00Hockey Pro to Content Pro: 2:30TikTok Teacher: 4:12Long Term Vs Trend: 5:23The Second Question You Ask: 10:44Brands That Inspire: 15:11Make The Switch: 19:12Geo-tagging: 28:55Go Hard For Authenticity: 31:34Organic Content For The Win: 44:14

Danny is a podcaster and marketer pushing out hundreds of pieces of content each month. He’s passionate about telling stories and making connections. Discover how he does it all.Daniel and Danny get into how Danny’s love of psychology and business from an early age lead him to marketing and launching his podcast in 2020. You’ll hear how landing a star guest led to his conversion to video, and how he’s been repurposing content ever since.You’ll also hear Danny’s take on why every brand should invest in figuring out short form content, and why being a successful creator is a marathon and not a sprint.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Danny:LinkedIn: linkedin.com/in/dannymirandaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:0:00: Intro02:36: The Repurposing Playbook06:25: Consume to Create09:46: Know The People at The Party13:30: Setting Yourself Up For The Journey18:04: Ten Year Overnight Success25:18: Cross Platform Opps For Authors28:45: One to Watch31:06: Consistency For Success32:08: No Limit Mindset

Alex Alleyne believes sales marketers thrive when they’re in a growth environment. He also knows how to take sales to the next level and he’s about to open his sales playbook. From dropping out of a law degree to getting the selling bug, Alex has always been a natural entrepreneur. Now he’s Director of Sales for EMEA at The Sales Impact Academy and host of the Elite Level podcast.Daniel and Alex explore how positive mental health starts when you’re doing what you love in an environment that supports you, why picking up the phone is the best sales tool, and why inbound leads require just as much rigor as outbound.You’ll also hear Alex’s three pillars for measuring success, and why you should attack each day with pace, urgency and design.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Alex:LinkedIn: linkedin.com/in/alexalleyneKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:0:00 intro1:25 Entrepreneur From The Start6:05 Just Pick Up The Phone15:40 The Three Core Pillars You Need to Consider20:08 The Cell Phone Challenge24:36 A Marketing Hill To Die On27:47 When Hard Work Just Feels Like Passion30:41 That One Piece of Advice34:06 Commit to Mastery39:04 Who Are You Talking To?

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode.As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.You’ll also hear Tracey’s spicy take on why content marketing is chaos.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Tracey:LinkedIn: linkedin.com/in/traceyrwallaceTwitter: twitter.com/TraceWallKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:0:00: Intro4:41: Battling The Headwinds Through Repurposing10:20: Long Form Strategy Process13:48: The Difference Between Reading And Scanning16:25: The Challenge of Google Drive18:50: Going Against The Clock22:44: Content Marketing is Chaos25:09: All Of Us Are Nicer To People We Trust30:21: The Internet Might Just Lie36:46: Experimenting With Content AI

Great marketing is one thing, but if it’s not hooked up to a finance strategy your business will suffer. CEO and Co-Founder Ronak Shah, opens his marketing and finance playbook.Daniel and Ronak, Co-Founder of Obvi, open the conversation discussing why Ronak put accounting on hold to get into the startup space, how to become numb to success and failure, and why, if marketing is a company’s engine, finance is the wheels.You’ll also hear Ronak’s take on why building sustainably is crucial, and why Facebook is still his go-to platform for customer acquisition.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Ronak:LinkedIn: linkedin.com/in/ronak06/Twitter: twitter.com/michelinshahTimestamps:0:00: Intro05:02: What’s the Finance/Marketing Conversation?07:32: How Attribution is Never a Perfect Science10:10: Becoming Numb to the Ups and Downs12:45: Sustainable Business Over Top Line Profit15:55: Marketing Dynamism17:17: Facebook – the Hill Ronak Would Die On23:58: Experience as Nostalgia26:25: And Relaaaax27:34: The One Thing Ronak Would Tell You

Jay Clouse is unlocking the secrets for creators. He shares the tools, strategies and mindset needed to excel. Find out what Jay knows.Daniel and Jay dive straight in, discussing how Jay discovered entrepreneurship, why people learn from people, and why great content is the best product.You’ll also hear Jay’s takes on getting specific with messaging, and why creators need to get serious about what they do.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Jay:Linkedin: linkedin.com/in/jayclouseTwitter: twitter.com/jayclouseKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:00:00 Intro01:34 Not The Having-a-Boss Type04:14 People Follow People05:13 Content IS Your Product11:03 Why You Need To Dig Into The Specifics13:35 What’s Your Mission?16:43 Manager VS Creator22:04 Back Yourself, Do What Helps22:25 The Best Marketing Book You’ll Own23:58 Make It Feel Native

How does a jewelry designer go from writing a few emails to helping her clients make multi-million dollar sales? Katie Momo is one of the most talented copywriters out there.Daniel and Katie dive straight into how she started out as an odd-job marketer, why focussing on features is death to sales copy, and why customer research is the marketing hill she’d die on.You’ll also hear Katie’s spicy take on why the best copy isn’t written, it’s found.And for marketing professionals, Northbeam is the new gold standard for marketing attribution. Through Northbeam’s machine learning models, brands are able to identify which marketing campaigns will be profitable - all before spending tens of thousands of dollars to find out. Visit www.northbeam.io to request a demo now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Katie:LinkedIn: linkedin.com/in/katie-momo-63b67137Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials00:00 Intro03:44 Your Fancy Tech Isn’t Your Selling Point10:04 Personality Driven Marketing13:39 Customer Research is The Hill I’d Die On14:18 The Best Copy Isn’t Written23:05 How You Can Learn From The Best28:13 Finding Katie

What’s the goal of marketing? To capture attention. Adam Ryan, CEO of Workweek, is certainly doing that. Find out how.Adam and business partner Becca Sherman are the founders behind Workweek, the media company unlocking the power of the creator economy.Daniel and Adam dig into his experience as former President of The Hustle, how to create a media company inside a business, and why media and content marketing are the same…but different.You’ll also hear Adam’s take on why media budget should always be kept separate from marketing budget.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Adam:LinkedIn: linkedin.com/in/adamtryanTwitter: twitter.com/AdamRy_nKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:24 Meet Mr Ryan, Sir03:23 How To Build Trust Through Connection05:24 Building Without Draining09:38 The Difficulty of Running a Media Business14:09 One to Avoid16:24 Great Media Is Like Great Content, But Different21:29 Constraining Brand Identity35:42 Don’t Forget The Why38:30 Who Inspires Me Right Now

Some people are born to be entrepreneurs. Anna Tutckaia has founded several businesses and is laser focused on marketing. Find out what she knows.From an organic grocery chain to a marketing agency, Anna’s founder knowledge and experience stands her apart in the world of digital marketing.Daniel and Anna dive into how she got into the marketing space, why influencer marketing is her number one channel, and why you should always return to the basics.You’ll also hear why it’s so important to personalize content and why Anna thinks direct response ads are no longer the vending machine they once were. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Anna:LinkedIn: linkedin.com/in/annatutckaiaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

What does it take to make a successful ecommerce brand? On this 100th episode we find out with Ari Murray, who’s worked on some of the biggest brands on the planet.Ari is currently Director of Growth at Sharma Brands, but also ran ecommerce for Poosh by Kourtney Kardashian, Aboutface Beauty by Halsey, Pressed Juicery, and Snacknation.Daniel and Ari are a husband and wife team at the top of the marketing game and this conversation is a special one.Hear Ari get into the weeds of what you need to think about before hitting the launch button, why performance marketing should own the website, and how Daniel and Ari met.You’ll also hear Ari’s hot take on the role of teams in launching an ecommerce brand.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Ari:LinkedIn: linkedin.com/in/arimurrayKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials