The Marketing Millennials

108 - Danny Miranda is Taking Over the Podcast Game

Sep 15, 2022
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ANECDOTE

Podcast Launched From Twitter Phone Calls

  • Danny Miranda started his podcast in September 2020 by recording organic phone conversations he was having with Twitter followers.
  • Those early calls became episodes and after 248 episodes he shifted the show from audio-only to video after landing Gary Vaynerchuk as a guest.
INSIGHT

Long Episodes Fuel Short Clip Discovery

  • Convert long episodes into digestible short clips (10–50 seconds) to reach new audiences and spark curiosity.
  • Danny scans hour-long interviews for sharable moments that tap specific communities so a clip can act as an entry point to the full episode.
ADVICE

Consume A Platform Heavily Before Posting

  • Consume the platform extensively before creating so you learn formats, stories, and communities that resonate.
  • Danny studied a year of TikTok content and now identifies story moments and target communities for each clip.
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