The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
Oct 21, 2024 • 14min
SPECIAL SERIES: Thinking About 2025 | Bathroom Break #26
The future of marketing is both exciting and daunting! Discover how micro-virtual events and spontaneous live streaming on LinkedIn are reshaping engagement. The hosts dive into the implications of phasing out LinkedIn badges, questioning their true value. They also discuss the impact of election dynamics on audience behavior and content standards. Expect insights on video content's rise and strategies to boost LinkedIn interaction. It’s a lively exploration of trends that every marketer should watch for in 2025!
Oct 18, 2024 • 44min
284 - Disrupting Influencer Marketing, with James Watt, Founder of Brewdog
In this session, James Watt, the innovative founder of BrewDog, dives into the unconventional marketing tactics that propelled his craft beer to cult status. He discusses the revolutionary 'Equity for Punks' initiative that captivated customers, turning them into brand advocates. Community engagement emerges as a key theme, showcasing how BrewDog harnesses customer loyalty to amplify its message. Watt also shares secrets on leveraging social media as a modern search engine and the power of happy customers as authentic influencers in marketing.
12 snips
Oct 15, 2024 • 42min
283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)
Eric Liedtke, a veteran marketing leader known for his transformative work at Adidas and Under Armour, shares invaluable insights. He discusses the strategies behind reviving iconic brands and emphasizes the importance of understanding consumer needs. The impact of NIL rights on college athletics and branding opportunities is highlighted, showcasing how athletes can monetize their influence. Eric also advocates for simplicity in marketing and sustainable practices, providing a blueprint for aspiring brand strategists seeking success in the billion-dollar arena.
Oct 14, 2024 • 14min
SPECIAL SERIES: Snackable Marketing Insights | Bathroom Break #25
Join Jay Schwedelson, host of the Do This, Not That podcast and founder of subjectline.com, as he shares bite-sized marketing wisdom. He discusses the importance of presenting marketing data in engaging, snackable formats, rather than lengthy reports. Jay emphasizes analyzing social media metrics to tailor content for your audience. He also touches on how personal experiences, like travel, shape marketing insights, highlighting the joy of combining personal anecdotes with effective marketing strategies.
Oct 11, 2024 • 28min
Marketingland Special Episode: The Role of Events in Modern Marketing, with Julius Solaris
Julius Solaris, a leader in the events industry, shares his expertise on the pivotal role of events in contemporary marketing. He discusses how the pandemic sparked a revived focus on measurable interactions and the shift towards data-driven strategies enhanced by AI. Julius explores various event formats and cost-effective planning techniques, emphasizing the importance of clear objectives and engaging audiences. He also highlights the resurgence of in-person gatherings, showcasing their critical role in networking and professional development.
Oct 9, 2024 • 29min
Marketingland Special Episode: Exploring Advertising Mental Models, with George Mack
George Mack, known as "The Ad Professor," is a prominent leader in advertising. He shares his 10 key mental models for creating ads that truly convert. The discussion dives into the vital triad of art, science, and math in advertising effectiveness. Mack emphasizes the significance of emotional engagement through facial expressions and the importance of bottleneck analysis. He also highlights the necessity of a solid distribution strategy and the concept of 'sticky ideas' to create impactful ads. Get ready to rethink your advertising approach!
Oct 7, 2024 • 12min
SPECIAL SERIES: Mastering Content Strategy | Bathroom Break #24
In this engaging conversation, Jay Schwedelson, the host of the "Do This, Not That" podcast and an expert in marketing strategies, emphasizes the power of a focused content strategy. He advocates for honing in on one platform instead of spreading yourself too thin. The discussion tackles crafting platform-specific content to boost engagement and how to steer clear of negative signals that could harm your brand. They also lightheartedly delve into pop culture, sharing anecdotes about shows like 'Gilmore Girls' and how they influence marketing narratives.
Oct 4, 2024 • 45min
282 - The Future of Retail Media, with Sephora’s Head of Retail Media
Marco Steinsiec, the Head of Retail Media at Sephora, dives deep into the transformative world of retail media. He outlines its critical role in modern marketing strategies, from enhancing customer relationships to leveraging data for targeted campaigns. Marco discusses the nuances of starting a retail media campaign, the distinction between endemic and non-endemic advertising, and the power of loyalty insights. Get ready to explore how retail media is revolutionizing brand engagement and shaping the future of in-store experiences!
Oct 2, 2024 • 51min
281 - “How Do I Build Community”, with Erika Joy Erb
In this lively discussion, Erika Joy Erb, CMO of United Way of Greater Philadelphia, shares her expertise in community building and marketing strategies. She emphasizes the importance of authenticity in storytelling, highlighting how genuine engagement fosters stronger connections. Erika discusses the necessity of clear communication, practical tips for launching communities, and the power of diverse perspectives in empowering marketing efforts. Prepare to rethink your approach as she explores how community can enhance brand integrity and strategic engagement!
Sep 30, 2024 • 13min
SPECIAL SERIES: Public Speaking Tips & Tricks| Bathroom Break #23
Public speaking can be nerve-wracking, but it doesn't have to be. Discover tips for overcoming stage fright and strategies to engage your audience from the start. Learn how to capture attention in the first 90 seconds and keep it with dynamic delivery. Effective use of slides enhances your message, while knowing your audience boosts your credibility. These insights are perfect for anyone looking to improve their speaking skills and make a memorable impact.
