The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
Nov 11, 2024 • 10min
SPECIAL SERIES: Using AI to YOUR Advantage ⇐ Using ChatGPT In Real Life??| Bathroom Break #29
Discover how ChatGPT can boost your game day with personalized meal and warm-up plans—just ask Daniel! The discussion dives into underused AI features, including image uploads and A/B testing for marketing. Learn how to enhance email strategies and create targeted content effortlessly. They also explore fun applications like crafting travel itineraries and grocery shopping insights, showcasing AI's ability to simplify decision-making and elevate creativity in everyday tasks.
10 snips
Nov 8, 2024 • 38min
290 - The Complete Guide to Events (➕Why YOU Should Prioritize Virtual Events) with Kimberly Whinna Cottrell, AWS
Kimberly Whinna Cottrell, an expert in event marketing at AWS, dives into the evolving world of events. She discusses the power of hybrid and micro-events for community building and brand engagement. Kimberly shares strategies for enhancing virtual events to combat feelings of loneliness in remote work. She emphasizes the importance of creating meaningful experiences while integrating AI, but also highlights that true human connection is irreplaceable. If you're in event management, her insights are a must-listen!
8 snips
Nov 7, 2024 • 24min
MARKETING MEDICINE SERIES 👩🏻⚕️: Why Batch and Blast Emails are Dead with Ari Murray | Episode 1
Ari Murray, Chief Growth Officer at Charm Brands and a specialist in lifecycle marketing, breaks down the art of personalization in email marketing. She argues that traditional 'batch and blast' emails are out of touch, advocating for segmented strategies that resonate with individual consumer behaviors. Discover the magic behind those enticing birthday emails and how AI is reshaping marketing. With clever tactics like half-birthday burritos, learn how to make your marketing efforts more meaningful and effective.
Nov 5, 2024 • 37min
289 - How To Succeed On Social Media (+Why Perfectionism is HURTING You) with Bret Shuford of Broadway Husbands
In this conversation, Bret Shuford, one half of Broadway Husbands and a talented performer, discusses how to succeed on social media by breaking free from perfectionism. He emphasizes the need for authenticity over flawless content and shares that engaging with others is key to growing your own presence. Bret also touches on the importance of determining content relevance to avoid flops, highlighting the balance between timely and evergreen topics. This chat is packed with insights for anyone looking to elevate their social media game!
Nov 4, 2024 • 11min
SPECIAL SERIES: B2B Marketing is NOT Dead in December <==Holiday Survival Guide 🎁| Bathroom Break #28
B2B marketing is alive and kicking during the holidays! Discover how December can actually boost your click-through rates. The hosts suggest B2B companies should offer special deals, just like DTC brands. It's the perfect time to reconnect with leads who’ve gone quiet. Plus, get tips on using AI tools like ChatGPT for innovative email and meme marketing. Learn how to enhance creativity and maintain brand consistency while having fun along the way!
Nov 1, 2024 • 43min
288 - Underrated Marketing Psychology Bias (That Most Marketers Aren’t Using) with Dr. G
In this episode, Dr. G, a consumer behavior expert from Vanderbilt University, discusses the fascinating world of marketing psychology. He reveals how everyone can be an influencer, even without a huge following. The conversation delves into omission bias in marketing strategies and how acknowledging flaws can build consumer trust. Intriguingly, Dr. G explains how highlighting what consumers might be missing can create urgency and boost sales. Plus, the impact of transparency in pricing is explored, showcasing its potential to differentiate brands in a competitive market.
8 snips
Oct 29, 2024 • 37min
287 - How to Get Started with Email Marketing (+ BEING AN ATHLETE IN MARKETING) with Jordana Klein
Jordana Klein, an email marketer and former D1 tennis player, shares her journey from sports to marketing. She discusses the surprising parallels between tennis and email campaigns, emphasizing seasonality and knowing your audience. Klein dives into list management and the importance of personalized content, drawn from her experiences at IMG Academy. With insights on the distinct styles of writing emails versus blogs, she highlights how athletic skills like dedication enhance marketing success. A must-listen for marketers eager to refine their email strategies!
10 snips
Oct 28, 2024 • 13min
SPECIAL SERIES: How to Create Webinar FOMO <==Jay's Masked Singer STRATEGY 🎭| Bathroom Break #27
Learn how to create FOMO for your webinars! Discover techniques like offering exclusive content for the first registrations and leveraging social media to boost attendance. The hosts share fun ideas, like using elements from pop culture to enhance engagement during virtual events. Plus, they discuss how excitement can be built through teaser videos and an air of mystery. Tune in for a mix of marketing strategies and playful banter!
Oct 25, 2024 • 51min
286 - Underrated Content Marketing Asset with Eric Jorgenson, CEO of Scribe Media and Bestselling Author
In this engaging discussion, Eric Jorgenson, CEO of Scribe Media and bestselling author, shares insights from his journey to selling over 1 million copies. He explains how content curation fuels creativity, emphasizing that originality stems from timeless themes. Eric dives into the publishing process, highlighting the importance of transforming scattered content into cohesive narratives. He promotes self-publishing as a way for authors to maintain creative control and discusses the real value of storytelling in building trust and connecting with audiences.
Oct 22, 2024 • 36min
285 - How to Take Creative Risks with Taylor Corrado, Senior Director of Brand Marketing at Wistia
In this engaging discussion, Taylor Corrado, Senior Director of Brand Marketing at Wistia, shares her expertise in brand budgeting and creative risk-taking. She emphasizes the importance of identifying impactful budget items to ensure success. Taylor explores the future of marketing events with pre-recorded content and discusses how traditional TV formats can inspire innovative B2B strategies. She also highlights the balance between branding and performance marketing, advocating for flexibility and creativity in budgeting to seize unexpected opportunities.
