

Masters in Small Business M&A
Peter Lehrman
Welcome to the “Masters in Small Business Mergers and Acquisitions podcast.” I am your host, Peter Lehrman, and I’m the Founder and CEO of Axial (www.axial.net), a trusted online platform for business owners & their M&A advisors to use to safely and intelligently explore and execute capital raises, acquisitions, and exits with strategic buyers or professional financial sponsors.
Episodes
Mentioned books

Dec 5, 2024 • 41min
Start Local, Go National: Sam Rosati’s Journey in Commercial Fencing M&A
In this episode, Peter Lehrman sits down with Sam Rosati, founder of Pursuant Capital and the original sponsor of Perimeter Solutions Group (PSG), to explore his approach to scaling a single commercial fencing business in the Tampa, FL region and scaling growth across the sunbelt stages through five acquisitions and meaningful organic growth.
Sam gets into the unique dynamics of the commercial fencing industry, the importance of aligning with strong operational teams, and Sam’s orientation to back management teams rather than retiring owners. Sam also reflects on his experience partnering with Chris Kliefoth, his co-founder and operating partner, and the role of thoughtful deal sourcing in shaping PSG’s success. The conversation dives into add-on acquisitions, the challenges of scaling a service-based business, and the value of getting face-to-face with sellers ASAP in the deal-sourcing funnel.
The conversation finishes up with Sam talking about his search for a new lower middle market acquisition in 2025 and how he is thinking about this next big chapter.
Discussion Points:
Sam Rosati’s background and his transition from big law to small business M&A
The inception of Perimeter Solutions Group (PSG) and the decision to focus on commercial fencing
Key advantages of commercial fencing, including its project lifecycle and customer relationships
Sourcing the deal in Tampa, and how it came into focus
Building a successful partnership between an operating partner and a dealmaker
The importance of a strong team in scaling operations and managing growth
Strategic acquisitions to expand geographic reach and service capabilities
Maintaining a balance between growth and operational excellence
The impact of a recapitalization on PSG’s future growth plans
Evolving strategies for deal sourcing, including inbound, outbound, and relationship-building
The potential for younger management teams to drive success in blue-collar services
The future of independent sponsors and the opportunities for young operators in the lower middle market
The significance of long-term partnerships with family offices and flexible capital providers
Masters in Small Business M&A (sign up for podcast drops here) is produced by its host Peter Lehrman and the team at Axial (www.axial.com). Axial makes it easy for small business owners to confidentially explore growth capital and exit transactions with top-ranked lower middle market M&A advisors and professional capital partners. In every episode, we explore the dynamic world of small business M&A, interviewing a mix of proven and emerging owners, operators, acquirers, and M&A advisors whose strategies and methods are being put to the test.
If you’d like to go deeper, head to Axial.com, where we make available the Axial member directories, downloadable tools for dealmakers, the Axial quarterly lower middle market investment banking league-table rankings, the SMB M&A pipeline report, and other useful information. If you’re a business owner, professional acquirer, or M&A advisor, you can start using Axial for free at Axial.com.
Resources
Sam Rosati LinkedIn
Sam Rosati X
Chris Kliefoth LinkedIn
Peter Lehrman LinkedIn
Peter Lehrman X
Pursuant Capital Website
Perimeter Solutions Group Website
Axial Website

Sep 26, 2024 • 1h
Building Garden City: Michael Arrieta on People-First Business
In this episode, Peter Lehrman sits down with Michael Arrieta, founder of Garden City, to discuss his unique journey from a successful career in tech with companies like DocuSign to founding a people-first holding company focused on service-based businesses. Michael shares insights into his decision to leave tech, the principles guiding Garden City, and the impact of a values-driven approach to business acquisition and management.
The conversation also examines Garden City's investment thesis, focusing on B2B nationwide services, and how Michael's team is bringing mission-aligned shareholders into the fold. This episode is packed with actionable insights for anyone interested in small business acquisitions and the human side of M&A.
Discussion Points:
Michael Arrieta’s transition from tech to small business acquisitions.
The inspiration behind founding Garden City and its core mission.
Garden City’s focus on service-based businesses with B2B nationwide services.
The importance of mission-aligned shareholders and building trust-based relationships.
Challenges faced in the lower middle market and the importance of simplicity in business models.
The development of the 3F program (Faith, Family, and Finances) for enriching employees' lives.
The role of community and shareholder engagement in Garden City’s success.
Insights into the process of deal flow management and strategic acquisition.
Lessons learned from five years of running Garden City, including the importance of focus and team structure.
Masters in Small Business M&A (sign up for podcast drops here) is produced by its host, Peter Lehrman, and the team at Axial (www.axial.com). Axial makes it easy for small business owners to confidentially explore growth capital and exit transactions with top-ranked lower middle market M&A advisors, strategic acquirers, and professional capital partners. In every episode, we explore the dynamic world of small business M&A, interviewing a mix of proven and emerging owners, operators, acquirers, and M&A advisors whose strategies and methods are being put to the test.
If you’d like to go deeper, head to Axial.com, where we make available the Axial member directories, downloadable tools for dealmakers, the Axial quarterly lower middle market investment banking league-table rankings, the SMB M&A pipeline report, and other useful information. If you’re a business owner, professional acquirer, or M&A advisor, you can start using Axial for free at Axial.com.
Resources:
Michael Arrieta LinkedIn
Michael Arrieta X
Peter Lehrman LinkedIn
Peter Lehrman X
Garden City Website
Axial Website

Aug 15, 2024 • 59min
Ryan Sullivan, North Park Group -- the Ultra Long View on U.S. Manufacturing
Today’s conversation is with Ryan Sullivan, Managing Director and Co-Founder at North Park Group (https://northparkgroup.com/), a Chicago-based private investment firm focused on acquiring and operating US-based manufacturing and distribution businesses for the very long-term.
Ryan was a multi-chapter manufacturing operator and CEO and North Park Group reflects this operator DNA. He shares his experience and investment perspectives on the resilience and adaptability of US-based manufacturing, how he and his team get comfortable taking an extremely long-term view of U.S. manufacturing, his unconventional approach to personal guarantees and leverage, LP liquidity, and the importance of taking care of every employee.
The key topics we cover in this 60-minute conversation include:
Manufacturing in America in 2040 — A 15+ Year View
What Separates Winners and Losers in the U.S. Manufacturing Space
The North Park Model: De-Risking Transactions and Taking the Conservative Approach
The Labor Spectrum and Why Every Employee Counts
The Emotional Impact of M&A: Why an Anti-Climatic Transition is the Best Transition
Providing LP Liquidity with Indefinite Hold Periods
Masters in Small Business M&A (sign up for podcast drops here) is produced by its host Peter Lehrman and the team at Axial (www.axial.com). Axial makes it easy for small business owners to confidentially explore growth capital and exit transactions with top-ranked lower middle market M&A advisors and professional capital partners. In every episode, we explore the dynamic world of small business M&A, interviewing a mix of proven and emerging owners, operators, acquirers, and M&A advisors whose strategies and methods are being put to the test.
If you’d like to go deeper, head to Axial.com, where we make available Axial’s member directories, downloadable tools for dealmakers, the Axial lower middle market investment banking league-table rankings, the SMB M&A pipeline report, and other useful information. If you’re a business owner, professional acquirer, or M&A advisor, you can start using Axial for free at Axial.com.
Subscribe to Masters in Small Business M&A
Resources:
Peter Lehrman on LinkedIn
Follow Peter Lehrman on X
Ryan Sullivan LinkedIn
North Park Group
Axial Website

Jul 18, 2024 • 53min
Tom Barber on the Design of Winning Private Equity Firms
Today’s conversation is with Tom Barber, Co-Founder and Managing Partner at SBJ Capital (https://www.sbjcap.com), a California-based private equity firm investing into the consumer and business services verticals.
In this episode, Tom dives into how he and his team continue to build SBJ Capital, paying special attention to some of the firm’s most unconventional beliefs and organizational design decisions. Tom is remarkably and refreshingly an “open book” about how he and SBJ have gone about building and differentiating their firm.
In this 50-minute conversation, we cover the following topics:
What it Took to “Win” in the 2000s vs. What it Takes Today
The Evolution of Teams & Talent in Private Equity
How to Avoid Unintended Consequences with the Operating Partner Model
SBJ Capital’s “Sourcing Partner” Program
Investing in the “Boring” Supply Chain That Power Consumer Brands
And then we go into two case studies and some advice for young professionals
The Perfect Purée: A Case Study in Substantial Growth via GTM and Sales Channels
Troy Lee Designs: Tripling EBITDA in a Hyper-Niche Consumer Market
How the Perfect Private Equity Resume is Changing for Young Professionals
Masters in Small Business M&A (sign up for podcast drops here) is produced by its host Peter Lehrman and the team at Axial (www.axial.com). Axial makes it easy for small business owners to confidentially explore growth capital and exit transactions with top-ranked lower middle market M&A advisors and professional capital partners. In every episode, we explore the dynamic world of small business M&A, interviewing a mix of proven and emerging owners, operators, acquirers, and M&A advisors whose strategies and methods are being put to the test.
If you’d like to go deeper, head to Axial.com, where we make available the Axial member directories, downloadable tools for dealmakers, the Axial quarterly lower middle market investment banking league-table rankings, the SMB M&A pipeline report, and other useful information. If you’re a business owner, professional acquirer, or M&A advisor, you can start using Axial for free at Axial.com.
Subscribe to Masters in Small Business M&A
Resources:
Peter Lehrman on LinkedIn
Follow Peter Lehrman on X
Tom Barber LinkedIn
SBJ Capital
Axial Website

Jun 4, 2024 • 45min
Marshall Lockton: from family business to family office to acquisition #1
Today’s guest is Marshall Lockton. Marshall spent 15 years in sales, sales strategy and sales training roles within his family’s storied private insurance brokerage business (Lockton) before leaving to acquire his first business. In October 2023, he acquired Knight Agency, a specialized consultancy that helps organizations unlock performance by uniquely connecting a company’s purpose, story, values, people and products.
Marshall’s journey as an acquirer is just beginning, but his prior career building sales and sales training programs inside one of the most successful private insurance brokerage companies gives him a mid-career operator’s advantage over many newly minted MBAs pursuing EtA.
Marshall discusses his experiences in the family business, the personal considerations he had to weigh by joining the business, the value of establishing purpose before investing, and the lessons learned at Lockton around culture, autonomy, and nailing sales incentives.
The conversation concludes with Marshall getting into the details of the Knight Agency acquisition, highlighting the strategic importance of long-term vision, building relationships, and shared focus on people and purpose-driven work.
Discussion Points:
Marshall’s decision to join the family-owned insurance brokerage
Family business dynamics, honest feedback, growth, and community
Establishing your personal core and opus ~ identity, values, principles, and vision
Marshall's purpose-driven approach in starting Meraki Investments
How Private Equity misses the opportunity to unlock purpose after the acquisition
Impact of connecting culture, purpose and employees to create business success
Masters in Small Business M&A (sign up for podcast drops here) is produced by the team at Axial (www.axial.com). Axial makes it easy for small business owners to confidentially discover, research and connect with top-ranked M&A advisors and professional capital partners. In every episode, we explore the dynamic world of small business M&A, interviewing a mix of proven and emerging owners, operators, acquirers, and M&A advisors whose strategies and methods are being put to the test.
If you’d like to go deeper, head to Axial.com, where we make available the Axial member directories, downloadable tools for dealmakers, the Axial quarterly lower middle market investment banking league-table rankings, the SMB M&A pipeline report, and other useful information. If you’re a business owner, professional acquirer, or M&A advisor, you can start using Axial for free at Axial.com.
Resources:
Marshall Lockton LinkedIn (marshall@knightagency.com)
Knight Agency Website
Peter Lehrman LinkedIn
Axial Website

May 21, 2024 • 56min
Rafa Quinn - Building A Diversified Lower Middle Market Holding Company
Today’s guest is Rafael "Rafa" Quinn, co-founder and President of Alternative Holdings, a diversified holding company with subsidiaries in food services, retail, industrial sales, and business process outsourcing.
Rafa’s origin story has already been covered in other podcasts, so we instead begin in 2011 with his first deal, an industrial sales distribution company in Panama. Rafa shares how that first deal helped shape his long-term philosophy on evaluating companies, including the two recent water business acquisitions.
We then proceed to cover topics such as the horizontal Holdco model, advantages of vertical integration, and playing to your strengths as an investor. We close out the conversation with Rafa emphasizing how his strong partnership with his business partner has been critical in both overcoming obstacles and sustaining his ongoing passion and dedication to a career as an investor.
Discussion points:
Rafael’s first deal and establishing HQ in Panama
Adapting to market changes in energy sources
Inventory consignment vs distribution model
Horizontal holding companies vs. vertical integration
Warren Buffett’s approach to post-acquisition incentive alignment
The practical application of zero-cost budgeting
Adding value without being needed in the day-to-day
Rafael’s philosophy on long-term growth strategies and investment
Intangible qualities of good business brokers
Benefits of finding the right business partner
Masters in Small Business M&A (Subscribe to Masters in Small Business M&A) is produced by the team at Axial (www.axial.com). Axial makes it easy for small business owners to confidentially discover, research and connect with top-ranked M&A advisors and professional capital partners. In every episode, we explore the dynamic world of small business M&A, interviewing a mix of proven and emerging owners, operators, acquirers, and M&A advisors whose strategies and methods are being put to the test.
If you’d like to go deeper, head to Axial.com, where we make available the Axial member directories, downloadable tools for dealmakers, the Axial quarterly lower middle market investment banking league-table rankings, the SMB M&A pipeline report, and other useful information. If you’re a business owner, professional acquirer, or M&A advisor, you can start using Axial for free at Axial.com.
Subscribe to Masters in Small Business M&A
Resources:
Rafael Quinn LinkedIn
Peter Lehrman LinkedIn
Axial Website

Apr 4, 2024 • 1h 1min
Private Credit Arrives in the Lower Middle Market: A Conversation with Bridgepoint’s Matt Plooster
Today’s guest is Matt Plooster, founder and CEO of Bridgepoint, a boutique investment bank based in Omaha, Nebraska. We start the conversation with a background on private credit and its origins. From there we proceed to cover its growth, its arrival in the lower middle market, and how business owners can think about its features, risks, utility and applicability. We close out the conversation by getting into specific lower middle market transactions where private credit has been central to the outcome.
Discussion points:
The rise of private credit in the private market
How non-bank financing has evolved post-2008 crisis
Mezzanine vs. unitranche debt
Comparing private credit to traditional bank lending
Non-control transaction success with private capital
Case study demonstrating the effectiveness of buyout transactions
Long-term engagement benefits
The appeal of fewer covenants and no personal guarantees
Crucial role of pre-market quality of earnings
Private credit's future potential for market inefficiencies
Masters in Small Business M&A is produced by the team at Axial (www.axial.com). Axial makes it easy for small business owners to confidentially discover, research, and connect with top-ranked M&A advisors and capital partners. Masters in Small Business M&A explores the vast world of small business acquisitions, interviewing a mix of proven and emerging owners, operators, acquirers, and M&A advisors whose strategies and methods are being put to the test.
If you enjoy the podcast, we’d love a review on Apple or Spotify. If you’d like to go deeper, head to Axial.com, where there are dozens of recorded Axial member roundtables, downloadable tools for dealmakers, quarterly lower middle market investment banking league-table rankings, and other useful information. If you’re a business owner, professional acquirer, or M&A advisor, you can start using Axial for free at Axial.com.
Click the link below to join the podcast newsletter list. We’ll notify you when a new episode is published. And if you have an interesting guest in mind, feel free to drop us a line.
Subscribe to Masters in Small Business M&A
Resources:
Matt Plooster LinkedIn
Bridgepoint Investment Banking
Peter Lehrman LinkedIn
Axial Website

Mar 19, 2024 • 1h 12min
Bob Falahee’s Founder’s Journey: 15 years Building SunPro Motorized Awnings & Screens from Day 1 to a Strategic Exit
In this episode, we interview Bob Falahee, the recently exited founder of SunPro Motorized Awnings & Screens.
Bob’s entrepreneurial origin story starts in Michigan, where he was a sales leader for a semi-truck trailer manufacturer. Bob and his family left behind the cold winters of Michigan for Florida, where he founded SunPro with $36,000 in seed capital. He went on to expand SunPro from a local retractable awning business to a wholesale manufacturing leader in the category.
The conversation reviews SunPro's founding story, its strategic growth and his daughters' pivotal involvement on the finance and retail sides of the business. We also dive into the mind of the founder on the exit process. When did Bob start thinking about exiting? What drove his timing and thinking? How did he start learning about what goes into a successful exit? Bob recounts the impact of cultural fit in selecting an investment banker and walk through how he thought about strategic succession planning and M&A preparation.
Discussion points:
Bob’s first exit from a successful Michigan semi-trailer business
Family relocation to Florida and the search for a small business
Turning a partnership with a local awning business into a new company
Growing the business with dealer-centric service
Streamlining production via software and improved delivery
SunPro's strategic growth and family-driven retail expansion
The importance of five-star reviews for business growth
Preparing for an exit
Cultural and expertise alignment in investment bank selection
The structure of the sale to Hunter Douglas
Post-exit personal transformation and venturing into new businesses
Masters in Small Business M&A is produced by the team at Axial (www.axial.com). Axial makes it easy for small business owners to confidentially discover, research and connect with top-ranked M&A advisors and capital partners. In every episode, we explore the vast world of small business M&A, interviewing a mix of proven and emerging owners, operators, acquirers, and M&A advisors whose strategies and methods are being put to the test.
If you enjoy the podcast, we’d love a review on Apple or Spotify. If you’d like to go deeper, head to Axial.com, where there are dozens of recorded Axial member roundtables, downloadable tools for dealmakers, quarterly lower middle market investment banking league-table rankings, and other useful information. If you’re a business owner, professional acquirer, or M&A advisor, you can start using Axial for free at Axial.com.
Click the link below to join the podcast newsletter list. We’ll notify you when a new episode is published.
Subscribe to Masters in Small Business M&A
Resources:
Bob Falahee LinkedIn
SunPro Manufacturing
Peter Lehrman LinkedIn
Axial Website

Jan 31, 2024 • 59min
28 Years and Counting at The Top of the LMM: A Conversation with Mangrove Equity's Glenn Oken
In this episode, Glenn Oken, Managing Director at Mangrove Equity Partners, sits down with host Peter Lehrman to discuss the evolution of Small Business M&A, from the late ‘80s to present day.
The conversation starts with Glenn’s entry into the M&A scene, and the challenges and opportunities of closing transactions before the internet. Glenn shares his insights on the major changes in deal sourcing methods over his career, valuation drift, and the growth of sell-side M&A advisory in the lower middle market. The conversation wraps up with a deep dive into the operating partner model, how early Mangrove was in institutionalizing this model, and how significantly it has influenced the firm’s culture and way of partnering with business owners.
Additional Discussion Points:
The birth of Florida Capital Partners
Closing deals in the 90s
Evolution of private equity investing
The impact of internal operating partners
The power of add-on acquisitions
Integration strategies and dual branding
Leveraging reputation in competitive transactions
Sourcing strategies
Complexities and opportunities in deals
Advice for young professionals exploring private equity
This podcast is produced by the team at Axial (www.axial.com). Axial makes it easy for small business owners to confidentially research and connect with top-ranked M&A advisors and capital partners via a trusted online platform. In every episode, we seek to explore the vast world of small business M&A, interviewing a mix of proven and emerging owners, operators, investors, and M&A advisors whose strategies and methods are being put to the test.
If you enjoy the podcast, give us a review on Apple or Spotify. If you’d like to go deeper, head to Axial.com, where there are dozens of recorded Axial member roundtables, downloadable tools for dealmakers, quarterly lower middle market investment banking league-table rankings, and other useful information. If you’re a business owner, professional acquirer, or M&A advisor, you can start using Axial for free at Axial.com.
Resources:
Glenn Oken LinkedIn
Peter Lehrman LinkedIn
Axial X
Axial Website

Jan 2, 2024 • 1h 16min
The 4 Types of Business Brokers and How to Win Them Over: a Master Class with Clint Fiore
Today’s guest is Clint Fiore, a small business operator turned M&A broker and the President of Bison Business, a Texas-based business brokerage transacting in both Main Street deals and the lower middle market.
Clint lays out his four different archetypes of business brokers, what makes them tick, and how private equity investors and SMB acquirers can best modify their approaches to successfully close deals with any of them.
Discussion points:
Why Clint decided to starting his own business brokerage
The 80/20 rule of brokers
LOI language tweaks that will resonate with owners and business brokers
Building relationships to get an angle on a broker’s deals
How to handle real estate brokers moonlighting as M&A brokers
The future of M&A brokerage
Ensuring trust, reliability, and cost-effectiveness in deals
This podcast is produced by the team at Axial (www.axial.com). Axial makes it easy for small business owners to confidentially research and connect with top-ranked M&A advisors and capital partners via a trusted online platform. I am your host, Peter Lehrman, founder and CEO of Axial. In every episode, we explore the vast world of small business M&A, interviewing a mix of proven and emerging owners, operators, investors, and M&A advisors whose strategies and methods are being put to the test.
If you enjoy the podcast, give us a review on Apple or Spotify. If you’d like to go deeper, head to Axial.com, where there are dozens of recorded Axial member roundtables, downloadable tools for dealmakers, quarterly lower middle market investment banking league-table rankings, and other useful information. If you’re a business owner, professional acquirer, or M&A advisor, you can start using Axial for free at Axial.com.
Resources:
Clint Fiore LinkedIn
Clint Fiore X
Peter Lehrman LinkedIn
Peter Lehrman X
Axial Website


