Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com
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Sep 27, 2023 • 41min

SPS 229 Grow An App Using A Book And Teaching Kids About Money with Scott Donnell

Do you believe in your child's wealth potential? You're about to find out how to tap into it! Join me for an engaging conversation with Scott Donald, the mastermind behind the groundbreaking book, "Value Creation Kid," and the innovative Gravy Stack app, a game-changing banking system for kids and teens. Together, we explore the critical need to teach children financial literacy and critical thinking skills early in life.We dive into the secrets of Scott's unique approach in helping parents imbue their children with an understanding of money's value. Get ready to discover how his book and application work hand-in-hand to create a home economy system, replacing the traditional concept of allowance. A fascinating system that aids children in learning budgeting, patience, and essential decision-making skills. We further delve into the significance of making financial education enjoyable and practical for children, fostering a competitive learning environment.Scott and I also discuss how legacy families utilize engaging activities to inspire their children to learn beyond the standard school curriculum. Hear about the importance of teaching kids to save and invest, the key lessons for setting them up for success. And that's not all! Scott also shares his personal experiences, including how he incorporated his children into the launch of his book. Learn about the Gravy Stack app and Family Legacy Workshops, two potent tools that equip parents in teaching their children invaluable money lessons. So, gear up for an episode packed with practical tips and insights on empowering your child with financial skills.Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...
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Sep 19, 2023 • 32min

SPS 228 Post Pardon Me: Writing A Book About Postpartum And Other Difficult Life Experiences with Suzanne Yatim Aslam

Get ready to be inspired as we chat with Suzanne Yatim Oslam, the former Miss Arab USA who transitioned from acting to writing, hitting the jackpot as a number one bestseller with her new book, Post-Pardon Me. Suzanne's book explores her personal journey through post-partum depression and anxiety, offering a sincere account that many moms will find relatable. Enlightening, engaging, and infused with Suzanne's own unique brand of dark comedy, this book is a shining testament to the transformative power of personal experiences.Ever wondered how to create dialogue that sounds authentic? Suzanne shares her top tips, drawn from her acting background, on how to craft dialogue that feels real. From analysing people's speech to approaching dialogue in memoirs and self-help books, she shares insights that will supercharge your writing skills. We also dive deep into the publishing process, covering the various stages of editing and the importance of physically printing your manuscript when editing. But that's not all. We delve into the often-complex world of publishing, unpicking the lessons Suzanne learned along the way, including how to successfully run a book relaunch. With her advice, you'll be better equipped to navigate your own publishing journey. To wrap up, Suzanne offers heartfelt advice for first-time authors, particularly moms, embarking on their writing journey. Let her words of wisdom inspire and motivate you to take the plunge and start sharing your own stories. So, tune in, take notes, and prepare to be enlightened by Suzanne's wisdom and wit!Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...
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Sep 13, 2023 • 38min

SPS: 227 Marketing Secrets, Affiliate Book Launches, And Gorgeous Book Funnels with Julie Chenell

Ever wished you could transform podcast content into a high-converting book in just 90 days? Well, listen in as our guest, Julie Chanel, brandishes the secret blueprint to creating her lead magnet of a book, Marketing Secrets. Julie takes us through her captivating journey of collating, summarizing, and consolidating Russell Brunson's podcast content using a blend of auditory learning and AI tools. Not only does she reveal how the design elements of the book resulted in an impressive 80% opt-in rate, but also the smart strategies she adopted for repurposing podcast content.The chase intensifies as Julie shares her thrilling experiences of launching Marketing Secrets. From devising innovative strategies to incentivize affiliates with games, challenges, and prizes, to bagging a dream car, Julie uncovers the unexpected aspects of the internet marketing realm. She lays the cards on the table, revealing how occasionally, the scrappy underdogs make for better affiliates than the big names. Plus, get an insider view of a book launch funnel set-up, exploring crucial elements such as product mockups, headlines, and two-step order forms.Switching lanes, we focus on the undeniable importance of design in internet marketing. Julie, alongside Kathy Kaehler, built a design-first approach that led to unrivaled KPIs and customer trust. They touch on subjects like the relevance of female designers when the audience is primarily women, and the inception of their FG Society program. Last but not least, they disclose eight game-changing tweaks for a successful sales page. If you're keen on mastering book writing, launching, and marketing, this episode is your treasure trove of actionable insights. So, gear up and join us for a roller coaster ride of real-world experiences and invaluable lessons.Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...
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8 snips
Sep 6, 2023 • 1h 22min

SPS226: The Journey To 110,000 Copies Sold & Relaunching Your Book…How I Did It with Sean Cannell

Are you ready to unlock the transformative power of writing a book? Join us on a captivating journey with Sean Cannell, author of the highly successful 'YouTube Secrets' and Noah St John, a self-publishing guru. Together, we peel back the curtain on the impact of writing a book on personal growth and brand enhancement. Sean shares his personal journey, revealing how penning his book has shaped him into a better communicator and teacher, and the advantages of listing your book on Amazon for accelerated success.Diving deeper, we delve into Sean's strategies for optimizing an Amazon listing and keeping the momentum of ranking and reviews. Noah St John shares his unique insights into traditional and self-publishing and how his childhood passion for books propelled him to a successful authorship career. The importance of building an email list as an owned asset and crafting original, innovative content are also highlighted, setting the foundation for a successful author journey.Lastly, we talk about the incredible power of frameworks and processes, and how they can dramatically shift your thinking and behavior. Hear about a remarkable case study where a 69-year-old woman tripled her investment in just two weeks, learn the concept of "One Is Greater", a strategy learned from Gary Vaynerchuk, and discover the importance of taking action to share opportunities. We conclude by discussing the importance of continuously leveraging and relaunching your book to maximize its marketing potential. This episode is a goldmine of insights and practical advice for aspiring authors and seasoned writers alike.Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...
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9 snips
Aug 30, 2023 • 35min

SPS 225: Why Affirmations Don’t Work & How To Use Afformations Instead with Noah St. John

Welcome to an episode brimming with insights from the world of self-help literature. Our guest is none other than the mental health coach to the stars, Noah St John, who takes us on a thrilling ride through his journey of writing and selling 22 books. An early bibliophile, Noah shares how his love for books not only shaped his career but also became a driving force behind his business. He recounts the interesting story of how he self-published his first book in 1998 and a year later, met Jack Canfield, underscoring the transformative power of books.Prepare to be enthralled as Noah lifts the veil on his unique publishing strategies and his innovative method of affirmations that he credits for his success. He shares his exhilarating experience of having his dream of being published by Hay House, a prestigious spiritual growth and self-help publisher, come true. Speaking from his heart, Noah tells us how his book, Power Habits, radically transformed his clients' lives. We also delve deep into the concept of creating a content framework and explore how Noah's power habits can amplify income.Finally, we navigate the fascinating world of self-publishing and traditional publishing with Noah. Being the only author in history to be published by the big six publishers and in eighteen languages, he has a treasure trove of insights to share. He stresses the importance of distribution within traditional publishing and encourages aspiring authors to seek help and conduct thorough research to evade costly blunders. We also discuss his latest book, the Seven Figure Expert and how his training videos can put more money into your pocket in under 12 weeks. So, gear up for an episode filled with deep insights and practical advice that's sure to inspire and educate.Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...
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Aug 23, 2023 • 41min

SPS 224: The Engineer Approach To Millions Of Copies Sold with Todd Sattersten

Imagine if you could decode the publishing industry with an expert who has a unique perspective, and is willing to spill some trade secrets? That's exactly what you'll get from our fascinating conversation with Todd Satterston, owner and publisher of Bard Press. Todd’s engineering background gives him a unique, process-driven take on publishing, which has led to the success of his unique model of releasing one book per year. In a world where quantity often overshadows quality, Todd’s approach is a breath of fresh air. He believes that focusing on one book allows a publisher to truly understand the author's vision and create a product that resonates with readers. We unravel how this approach is instrumental in creating bestsellers. Todd also shares his expertise on crafting impactful book titles and descriptions, and reveals his strategy for successful book launches. We also discuss the role of airport bookstores for business authors and explore unconventional ways to make them profitable.As we wind up our conversation with Todd, we dive into the world of book placement and distribution, especially for self-published authors. We shed light on the importance of good relationships with distributors and the terms that need to be negotiated for successful book placement. Todd also talks about retail placement options and how they affect the number of copies sold. Tune in and prepare to gain a wealth of knowledge on the book publishing industry, and most importantly, where you can find more about Todd, his books, and Bard Press. You wouldn't want to miss this enlightening chat.Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...
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Aug 16, 2023 • 40min

SPS 223: The 2 Week Vacation Test & Scaling From 6 To 7 Figures with Austin Netzley

Buckle up for an enlightening chat with Austin Netsley, a seasoned advisor, entrepreneur, author, and the brains behind 2X. We venture down the fascinating road of his journey, shining a spotlight on the crucial role that books have played in cementing trust and securing clients. The spotlight turns towards Austin's strategies behind launching his latest book, 'From Six to Seven Figures', and the buzz surrounding his forthcoming title, 'The Two Week Vacation Test'. Our conversation takes an intriguing turn as we ponder the unique advantage of physical books in today's digital era. We examine the potency of the touch and feel of a book in sparking conversations and amplifying the value proposition for clients. Taking a leaf out of 50 Cent and Justin Timberlake's playbook, we discuss the art of repurposing a book into two assets. We're not skirting the nitty-gritty of book launches either. We explore the strategic utilization of platforms like Amazon, Audible, and Facebook to stimulate algorithms and generate organic traction. We share inside knowledge on leveraging the 25 free codes offered by Audible for effective book marketing. If you're an entrepreneur aiming for freedom, growth, and wealth, Austin and I unravel the 'two-week vacation test' as a critical success factor. Strap in for a dose of motivation and practical wisdom that propels you to the next level.Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...
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Aug 8, 2023 • 46min

SP 222: How To Host An Epic Book Launch Party with Nick Gray (The 2 Hour Cocktail Party)

Ever felt like your perfectionism is stalling your writing progress? You might just find comfort in the story of our guest, Nick Gray, entrepreneur and author of The Two-Hour Cocktail Party. Nick spent six long years writing his book, battling perfectionism and learning valuable lessons along the way. His advice to fellow writers? Invest in your work, but don't let the quest for perfection stall you. Get ready for a deep dive into the art of book launches. How do you plan a memorable event that truly reflects you and your work? Can you turn a paddle boarding session on Barton Creek into a book launch party? Absolutely! Together with Nick, we discuss how to maximize exposure for your book, keep it in the public eye, and even make your book launch party guest-centric. Nick's book launch was a massive success, and he shares the secret sauce behind his results: 12,955 copies sold, 408 Amazon reviews, 81 podcast interviews, and $50,210 in Amazon royalties. Intriguingly, Nick's focus was not on these impressive numbers but on how many people would read his book and host a party using his framework. From unexpected success stories to the importance of word-of-mouth and speaking gigs, this episode is packed with invaluable insights for every budding writer. Tune in and take notes!Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...
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Aug 2, 2023 • 39min

SPS 221: Mastering Marketing, Book Promotion and Hypnautic Writing with Dr. Joe Vitale

Prepare to be captivated as we sit down with Dr. Joe Vitale, the master of marketing and book promotion, to reveal his fascinating journey of selling over 80 books. Discover how his book, The Attractor Factor, paved the way for the phenomenal movie, The Secret. Get inspired by his ingenious use of intensive, enduring, and diverse marketing tactics to make his books stand out from the crowd.This is more than just a discussion. It's a masterclass in leveraging social media, publicity, and the internet to boost your branding and book promotion. We delve into the enduring list-building techniques, inspired by none other than P.T. Barnum, and how these age-old strategies have been amplified by the power of the internet. You'll learn about Joe's unique concept of Hypnotic Writing and how it can help you write persuasive and compelling content for your books.Joe's journey from writing his first book to selling thousands of copies is nothing short of inspiring. He explains how a single article about Ho-O-Pono-Pono changed the game for him and went viral. We also shine a light on the importance of persistence in achieving success, with Joe sharing his personal experiences and lessons. This is an episode filled with actionable insights and strategies to help you bring your dreams to reality, just as Joe did. So, tune in and immerse yourself in an enriching conversation with Dr. Joe Vitale.Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...
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Jul 26, 2023 • 39min

SPS 220: The Story Blender: How I Sold 1 Million Copies Of My Novels with Steven James

Wow, what a fascinating interview! Today I'm joined by Steven James who's the author of 24 nonfiction books and 18 novels that have sold over 1 million copies. He's also the host of The Story Blender podcast. In this interview, we talk about: -How James finally wrote & published his first novel-Have you ever thought “I could write a better book than this!”? If so, here’s what to do-What writing 24 nonfiction books taught James that helped him write better novels-Should you write fiction or nonfiction first? Here’s how to decide…-Are storytellers born or made? Nature or nurture?-All stories have 4 elements; great stories have 2 additional elements...what are they?-How you should look at marketing differently as an author (and what James does to sell books)-How to market a new series vs. books in an existing seriesAnd so much more! If you're a fiction author or someone who's passionate about storytelling, you don't want to miss this episode! Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...

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