Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Join me for an enlightening discussion with Michael Hyatt, former chairman and CEO of a publishing company and current founder and CEO of Michael Hyatt Company. As an Inc. 5,000 company, Michael has extensive experience in the publishing industry, having written and published numerous books. In this episode, we dive into the strategies behind his successful self-publishing endeavors, the sales of his planners and journals, and the behind-the-scenes details of his book launch for "The Vision Driven Leader."Michael believes that books are a powerful tool for networking and expanding his reach. He views books as working for him even while he sleeps. When it comes to advertising, Michael reveals his approach of using Facebook Ads primarily for lead generation rather than direct sales, especially for self-published books. By offering valuable content and encouraging readers to opt-in and purchase the book, he creates a funnel that leads to additional product sales.Listen in to discover how Michael successfully sells books directly from his website, how he transitions potential clients from his lead funnel to his business, and the channels he employs to sell over half a million planners annually. Learn why his planners have gained popularity in major corporations, the importance of having a clear vision for your company, and the pitfalls of lacking a vision script as a leader.Don't miss this episode as we explore Michael Hyatt's proven strategies for driving book sales. Gain insights into his marketing game plan for book launches, the value of a clear Vision Script, and the core elements of a successful business ideology. Whether you're an author or a business leader, these insights will help you boost your book sales and achieve greater success in your endeavors. Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...

Join me for an engaging conversation with Joey Coleman, an esteemed speaker, teacher, and author of the book "Never Lose a Customer Again."In his book, Joey emphasizes the critical message that to thrive in business and earn the privilege of continued success, we must prioritize taking care of our customers. Focusing on the clients who have joined our business family is key.Recognizing the limitations of reaching only a fraction of the people he wanted to impact through speaking engagements, Joey felt compelled to create a product that would serve a broader audience. His motivation to write a book stemmed from the desire to provide lasting principles to those who may not have the opportunity to hear him speak.During our conversation, Joey and I explore different types of publishers and delve into why he chose to work with a traditional publisher. We highlight the importance of clarifying your objectives and understanding what you wish to achieve with your book before selecting a publishing route. Additionally, we discuss the financial aspects associated with using a publisher and the opportunities that arise from a book beyond book sales alone.Don't miss this episode as we uncover Joey Coleman's primary goals for writing his book, the realities of the costs involved, and how he secured a six-figure advance. Gain insights into how his book has enhanced his speaking fees, along with his strategic book marketing plan.Listen in now to discover Joey's journey in book marketing and the lessons he has learned along the way. Find out why leaving reviews for authors is crucial, the significance of relationship building when pitching a publisher, and the power of providing value to your customers. Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...

Join me for an enlightening conversation with Joey Coleman, a renowned speaker, teacher, and author of the book "Never Lose a Customer Again." In this episode, we dive deep into the world of book marketing and explore Joey's insights on how to effectively promote and sell your book.Joey's book delivers a powerful message: to succeed in business and maintain long-term success, prioritizing customer care is essential. As we discuss his book, we uncover strategies for book marketing that Joey has implemented to reach a broader audience beyond his speaking engagements.Discover Joey's motivation to write a book that offers lasting principles and serves readers who may not have the opportunity to hear him speak. We also delve into the financial aspects of book marketing and the opportunities it presents beyond traditional book sales.Throughout our conversation, we explore various aspects of book marketing, including selecting the right publisher for your book and clarifying your objectives and goals before embarking on the publishing journey. Joey shares his firsthand experiences with securing a six-figure advance and how his book has positively impacted his speaking fees.Join us to learn Joey's effective book marketing strategies, including leveraging reviews, building relationships with publishers, and utilizing internet advertising. Gain insights into how to provide value to your customers and develop a robust marketing plan to maximize your book's reach and sales.Don't miss this episode filled with valuable tips and strategies to elevate your book marketing efforts. Boost your book sales and establish a strong presence in the market with Joey Coleman's expert guidance. Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...

Join Ruth Soukup, a New York Times Best-Selling author, founder of Elite Blogging Academy, and host of the Do It Scared Podcast, as she shares her experiences and recommendations on the traditional and self-publishing routes in the publishing industry.In this episode, Ruth dives into her personal journey, having explored both traditional and self-publishing methods. As a seasoned blogger, she decided to write a book and embarked on her publishing adventure.After being referred to an agent and investing in a book proposal, Ruth's blog exploded with popularity. While in the midst of pitching one book, she took the opportunity to write and self-publish "How to Blog for Profit" based on the repetitive questions she received. The book received incredible feedback, leading her to build Elite Blogging Academy to further support her audience in generating income from their blogs. By the time her traditionally published book was released, Ruth had already written and self-published another book.While Ruth initially signed a contract for two books with her publisher, after fulfilling her obligations, she decided she would never choose the traditional publishing route again. Despite briefly revisiting traditional publishing later on, she now prefers self-publishing due to the control she has over her books and the ability to retain nearly 100% of her royalties.Tune in as Ruth shares her experiences from both sides of the publishing world and emphasizes the importance of aligning your publishing method with your overall goals for your book. Whether your book serves as an introduction to your company or you aim to establish yourself as an author, Ruth's insights will help you make an informed decision about your publishing journey.If you're on the fence about which path to choose, don't miss this episode. Ruth lays out the pros and cons of traditional and self-publishing, allowing you to make a well-informed choice.Discover the publishing world through the lens of Ruth Soukup and gain valuable insights to guide you on your publishing journey. Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...

Join Russell Brunson, the founder of ClickFunnels and author of three highly successful books—Dot Com Secrets, Expert Secrets, and his latest release, Traffic Secrets. In this episode, we delve into Russell's book funnel strategies for the final installment of his trilogy and uncover his secrets for leveraging book funnels to grow a company.As ClickFunnels experienced exponential growth, Russell found that nothing extended his message as effectively as book funnels. Although he never initially planned to write a trilogy, the opportunity to acquire Traffic Secrets led him to realize the potential of creating a series.Despite the impact of COVID-19 on his book launch, Russell's book funnel continues to drive thousands of visitors to his website, resulting in a remarkable conversion rate of 20,000 books sold per month for his latest edition. His strategic book funnel comprises three phases, incorporating social media, podcast interviews, and long-form content.Tune in to discover how COVID-19 affected Russell's book launch, his effective utilization of book funnels, and the various ad types employed to drive traffic to his funnel. Learn how Russell leverages the content of his book to generate traffic, short-term and long-term strategies for book funnel promotion, and his plans to incorporate radio, infomercials, and social media buys in the three-phase book launch.Don't miss this episode as we uncover Russell Brunson's invaluable insights and tactics for using book funnels to fuel business growth. Gain insights into email marketing, click funnels, mobile-friendly design, and the lessons he has learned from writing his trilogy. Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...

Join us as we welcome Jon Gordon, a renowned author, speaker, and consultant with an impressive portfolio of clients, including the Los Angeles Dodgers, Miami Heat, and Publix. In this episode, Jon shares his experiences and strategies for using books as a powerful tool for marketing and attracting clients to businesses.Don't miss this episode as Jon Gordon shares invaluable insights on using a book to attract clients and elevate your business. Gain inspiration and practical advice for leveraging the power of writing to make a positive impact. Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...

The Self Publishing School Podcast Is BACK! Here's what to expect... Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...

Join us as we dive into the world of bestselling authorship with Hal Elrod, one of the most successful self-published authors globally. Hal is best known for his international bestseller, "The Miracle Morning," which continues to sell over 10,000 copies every month as a self-published book. With over one thousand five-star reviews on Amazon, Hal has not only achieved remarkable financial success but has also made a profound impact on readers' lives.Reflecting on his journey as a self-published author, Hal shares, "The Miracle Morning is so simple, I never thought it would become this successful and change so many lives." His book has reached incredible heights, signing with publishers in 21 countries, including a recent deal in China. Currently, it ranks as the #1 best-selling book in Korea, #3 in the UK, and has achieved #5 on France's bookselling list.Don't miss this episode as Hal Elrod provides valuable advice and firsthand experiences on how to become a bestselling author. Unlock the secrets to creating a book that not only captivates readers but also drives lasting behavior change. Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...

Join us as we delve into the world of faith-based books and marketing with Lindsey Hearts, a seasoned professional in creating impactful campaigns for book releases and implementing effective marketing strategies for authors. With her extensive background in corporate marketing and social media strategy, Lindsey brings valuable marketing tools to a ministry-focused world.Don't miss this episode as Lindsey Hearts shares invaluable insights into the world of faith-based books and the art of faith-based marketing. Gain practical tips to effectively communicate your message, reach your audience, and make a meaningful impact through your faith-based writing. Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...

Join us as we dive into the world of writing habits with bestselling author Gretchen Reuben, renowned for her books Better Than Before and The Happiness Project. With a dedicated following both in print and online, Gretchen also hosts the highly acclaimed podcast Happy with Gretchen Reuben, exploring the topics of good habits and happiness alongside her sister, Elizabeth Craft. The podcast was named an all-time best on iTunes in 2015.Gretchen's journey from law to writing was a gradual transformation, a series of events that unfolded over time. It was during a conversation with a friend that she realized she wanted her work and leisure activities to align. With a book idea in mind, Gretchen felt it was the perfect moment to pursue her writing aspirations.Getting an agent marked a pivotal milestone in Gretchen's writing career, filling her with ecstasy and validating her ambitions. As for her writing process, Gretchen has remained faithful to her original procedure, acknowledging that it may not suit everyone. Immersed in books and fueled by her passion for the subject matter, she delves deep into research, following the threads of investigation.Tune in to discover why Gretchen incorporates personal stories into her writing, how she ensures clarity when using specialized terms, and the inspiration behind her book The Happiness Project. Explore the connection between novelty, challenge, and happiness, and gain insights into Gretchen's writing routine and her approach to forming lasting habits.Don't miss this episode as Gretchen Reuben shares invaluable wisdom on developing a consistent writing habit, finding inspiration, and infusing personal stories into your work. Whether you're a seasoned writer or embarking on your first book, Gretchen's advice will guide you toward greater productivity and fulfillment in your writing journey. Need help mapping out your first book? Download your 1-Page Book Launch PlanThousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation Popular Free Resources:Nonfiction Book Outline TemplateFiction Book Outline TemplateFollow selfpublishing.comYoutube Instagram TikTok Facebook Follow Chandler BoltYouTube...