SPS 054: Using A Book To Raise Your Speaking Fee & Get $300k+ In Speaking Gigs with Joey Coleman (And How To Get A 6-Figure Advance)

Join me for an engaging conversation with Joey Coleman, an esteemed speaker, teacher, and author of the book "Never Lose a Customer Again."

In his book, Joey emphasizes the critical message that to thrive in business and earn the privilege of continued success, we must prioritize taking care of our customers. Focusing on the clients who have joined our business family is key.

Recognizing the limitations of reaching only a fraction of the people he wanted to impact through speaking engagements, Joey felt compelled to create a product that would serve a broader audience. His motivation to write a book stemmed from the desire to provide lasting principles to those who may not have the opportunity to hear him speak.

During our conversation, Joey and I explore different types of publishers and delve into why he chose to work with a traditional publisher. We highlight the importance of clarifying your objectives and understanding what you wish to achieve with your book before selecting a publishing route. Additionally, we discuss the financial aspects associated with using a publisher and the opportunities that arise from a book beyond book sales alone.

Don't miss this episode as we uncover Joey Coleman's primary goals for writing his book, the realities of the costs involved, and how he secured a six-figure advance. Gain insights into how his book has enhanced his speaking fees, along with his strategic book marketing plan.

Listen in now to discover Joey's journey in book marketing and the lessons he has learned along the way. Find out why leaving reviews for authors is crucial, the significance of relationship building when pitching a publisher, and the power of providing value to your customers.

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