

I Love Mortgage Brokering
I Love Mortgage Brokering
There is no problem that you’re facing in your mortgage business that someone else hasn’t already solved. Smart, successful people know the best solutions come from making mistakes along the way. (They don’t need to be YOUR mistakes.)Since launching in July 2014, the ILMB podcast has hit the mortgage industry by storm, inviting top-producing mortgage brokers across the country to share their best tips, tricks, and stories with listeners. With over 500 episodes, 1+ million total downloads, and community of 10k+ followers, the ILMB podcast is the only podcast by mortgage brokers, for mortgage brokers. In addition to hosting the ILMB Podcast, Scott Peckford is the CEO/Founder of BRX Mortgage Inc., and Dad/Co-Founder of 3 amazing kids. He’s bold, radically transparent, and passionate about agent success.
Episodes
Mentioned books

Jun 14, 2024 • 10min
567: How To Massively Reduce Your Stress On Your Next File
In this short 10 minute podcast series Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover:
A lesson I learned from my 9 years a paramedic;
How to be a problem solver, but not own other people’s problems; and
What to say on your discovery call to reduce the stress on the file
Follow me on Instagram https://instagram.com/scottpeckford/
Check out our website: I Love Mortgage Brokering: https://ilovemortgagebrokering.com
Find out more about BRX Mortgage https://whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: finmo.ca/ilmb
Today, I'm diving into a topic that's incredibly close to my heart: how to massively reduce the stress on your next file as a mortgage broker. As someone who genuinely cares about my clients, I've noticed that our passion and dedication can sometimes lead to overwhelming stress. In this episode, I'm drawing from my nine years of experience as a paramedic to offer you practical tips on managing stress effectively. I originally shared these insights in a podcast a few years ago, and I'm excited to revisit them because they are still so relevant and helpful. This clip is short but packed with actionable advice that can help you stay calm and focused, even when the pressure is on.
In this episode, we will cover:
Mindset for managing stress and maintaining emotional well-being.
Emotional detachment while still caring deeply.
Not taking responsibility for clients' decisions and mistakes.
Showing empathy without taking on undue stress.

Jun 10, 2024 • 43min
566: Interest Rate Cuts And Mortgage Renewals - Dave LaRock
Two big topics most brokers are thinking about are rate cuts and renewals.
Today, we're joined by Dave LaRock. Dave is a frequent guest on ILMB and is able to share complex financial and interest rate information in a very easy to understand and approachable manner.
In this episode we will cover:
Will the BOC cut rates and for how long?
What does lower rates mean for borrowers?
Variable rates vs fixed rates in this market
How to talk to your clients about their renewal
Dave’s database marketing strategy that is super simple, but works like crazy.
To connect with Dave LaRock:
Blog: integratedmortgageplanners.com/blog
Website: morplan.ca
LinkedIn: @DavidLarock
Facebook: @davethemortgagebroker
Instagram: @davethemortgagebroker
Twitter: @Dave_at_IMP
Follow me on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb

Jun 7, 2024 • 12min
565: How to Use Traditional Radio to Grow Your Mortgage Business
How to Use Traditional Radio To Build Your Business
The biggest mistake people with radio (I made this mistake)
How to use the radio as a backstage pass to grow your network
How Radio should just be the tip of your marketing plan
Follow me on Instagram
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: finmo.ca/ilmb
In this episode, I will share how to leverage traditional radio to build your mortgage business. I will also talk about the common mistakes to avoid, the concept of using radio as a "backstage pass," and explore how traditional radio can serve as a cornerstone for a powerful marketing strategy.
The use of traditional radio marketing to grow a mortgage business.
Scott’s personal experiences, including the initial mistake of quitting radio marketing too soon and the importance of persistence.
Positioning oneself as a market expert using radio involves securing optimal ad slots and creating engaging, educational ads.
How radio content can be repurposed for digital platforms like Spotify, iTunes, and social media to extend reach and strengthen personal branding.
Live call-ins and the use of modern technology can enhance audience engagement and content distribution.
Consistent show delivery and a structured framework are important for maintaining a professional standard.

Jun 3, 2024 • 30min
564: Collaboration Over Competition - Em Miszk
Why do you need to focus on collaboration instead of competition?
In this episode we will cover: Specific ways Em has used collaboration to build her business; Her social media strategy, including frequency and types of posts; and Why chasing shiny pennies are generally bad for your mortgage business
To connect with Em Miszk you can check out the links below:
Facebook facebook.com/Portcreditmortgages
Instagram instagram.com/emilymortgagebroker/
LinkedIn linkedin.com/in/emily-miszk-aa978420/
portcreditmortgages.com
Follow Scott on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
In this episode, we’ll talk about how Em evolved from participating in mom groups to harnessing those very connections to grow a flourishing mortgage enterprise. We'll uncover the importance of building genuine, lasting relationships, and why chasing the latest trends can often lead to a dead end.
In this episode, we will cover:
The importance of collaboration over competition for business growth.
Effective use of social media strategies, including types of posts like reels, carousels, and Instagram Lives.
Authentic engagement with the audience and moving online interactions to real-life connections.
The drawbacks of chasing shiny new trends, or "shiny pennies," in the mortgage industry.
The balance between continuous learning and content creation while maintaining authenticity.

May 31, 2024 • 13min
563: How to Find and Convert Financial Advisors
In this episode we will cover: 3 high converting USP’s you can use to Convert FA’s; 2 of the easiest ways to find the best FA’s; and 1 Adjustment you must do if you want to maximize your referrals
Follow me on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb

May 28, 2024 • 32min
562: 3 Things You Can Steal From Rocket Mortgage - Bekim Merdita
Today, we're joined by Bekim Merdita. He is the VP of Sales and Business Development for Rocket Mortgage Canada.
In this episode we will cover:
This is still ultimately people business;
Data is your friend; and
Be a buyer of technology, not a builder
To connect with Bekim you can check out the links below:
linkedin.com/in/bekim-merdita-475b6788/
instagram.com/bekim_merdita/
facebook.com/bekim.merdita.3
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn
more, visit: finmo.ca/ilmb
Follow Scott on Instagram instagram.com/scottpeckford/
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
Today, we have Bekim Merdita from Rocket Mortgage joining us to discuss how data analytics and the right technology can supercharge your mortgage business. We'll delve into Rocket Mortgage's precise data tracking and how it drives exceptional decision-making. Even if you lack access to vast data pools, don't worry—I’ll share the top five key metrics you should focus on.
In this episode, we will cover:
The 'Blackjack' strategy, highlighting the importance of a 21-day period for securing client commitments.
The benefits of customizing existing technology platforms instead of developing new ones from scratch.
How leveraging technology can set brokers apart in a competitive landscape.
Meticulous data tracking in improving decision-making and optimizing mortgage brokerage operations.

May 24, 2024 • 14min
561: How To Generate Inbound Leads from Social Media
In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.
In this episode we will cover: The only 4 types of posts you need to create; How to get 100’s of people to open their DM’s to you; and How to all this by creating one 10 minute piece of content
Want to view all the templates and links Scott shares on this episode?
-> Content Strategy Document docs.google.com/document/d/15JB_nyoGlBI7TKbuNFKUditQG-64rVzlWdaz-svGEhE/edit?usp=sharing
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
Follow Scott on Instagram instagram.com/scottpeckford/ I Love Mortgage Brokering: ilovemortgagebrokering.com Find out more about BRX Mortgage: whybrx.com
In this episode, I'm excited to share with you a powerful strategy for generating inbound leads from social media that I learned at a mastermind event in Orlando. Over the past four months, I've applied this strategy to my own business with tremendous success. Today, I'm going to break it down step-by-step, so you can implement it too.
In this episode, we will cover:
The exact steps I took to start generating leads from social media
Real-life examples and case studies of how this strategy works
Tips and tricks to optimize your social media profiles for maximum engagement

May 20, 2024 • 44min
560: From Flipping Cars to Funding Mortgages - Geo Haddad
Today, we're joined by Geo Haddad include 1 to 2 interesting facts about guest
In this episode we will cover
How to use communication to generate referrals;
The 1:3:5 Planning Method and Geo’s goal to fund 25 files in the next 12 months; and
How Geo took one challenging file and turned it into 7 more closed loans
To connect with Geo you can check out the links below:
Instagram: instagram.com/iamgeohaddad/reels/
Facebook: facebook.com/iamgeohaddad/
LinkedIn: linkedin.com/in/geohaddad/
Website: geohaddad.com
Email Scott@ilovemortgagebrokering.com, or
Hit me up on Instagram (instagram.com/scottpeckford/)
I Love Mortgage Brokering is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
In this episode, we have the incredible Gio Haddad, a man who has seamlessly transitioned from flipping cars to dominating the mortgage industry. Join us as we delve into his journey, exploring how he went from dabbling in automotive deals to orchestrating real estate wins and earning the title of the 'mortgage magician'.
In this episode, we will cover:
Gio’s approach to communication and problem-solving within the mortgage industry.
How communication and relationship-building in real estate can significantly boost referrals and business growth.
The pitfalls of new agents focusing too much on branding elements instead of building strong referral partnerships.
The importance of maintaining communication with clients and referral partners

May 17, 2024 • 14min
559: The Costco of Mortgage Companies
Why is Costco Successful?
They have built a High Volume, High Value & Low Margin business. Unlike most retailers, they earn 72% of their revenue from membership fees.
Today Scott shares how he has modeled BRX Mortgage after Costco and why he believes it will transform the way the mortgage industry works.
BRX is a High Volume, High Value, & Low Margin Business.
If you want to find out more about BRX check out any of the following:
Pro Webinar – Full Program Breakdown
How to create Passive Income through BRX Revenue Sharing
How to earn 100% Commission at BRX?
BRX Stock Options – Why we believe in shared equity with our agents
Why does no one talk about Volume Bonus?
The BRX Un-Contract
What do I get for $150/Month Membership Fee?
Email Scott@ilovemortgagebrokering.com, or
Hit me up on Instagram!
I Love Mortgage Brokering is brought to you by Finmo.
To learn more, visit: finmo.ca/ilmb
I Love Mortgage Brokering: ilovemortgagebrokering.com
Find out more about BRX Mortgage: whybrx.com
Today, I'm excited to discuss how we're applying Costco's business model to the mortgage sector. We've seen how Costco's strategy of low margins and high volume, coupled with membership revenue, has led to its remarkable success. At BRX Mortgage, we're mirroring this approach by prioritizing growth, transparency, and delivering exceptional value to our agents.
In this episode, we will cover:
Comparison of Costco's business model to the mortgage industry
High volume, high value, low margin business model
Passing on savings to customers
BRX Mortgage's rapid growth and radical transparency
Focus on creating a supportive and transparent environment for agents
Vision to take Brix Mortgage public by 2030
Prioritizing the success and satisfaction of agents

May 14, 2024 • 42min
558: How to Reduce Rate Shoppers - Leah Zamir
Today, I sat down with Leah Zamir, a top 1% loan officer with Guild Mortgage, to explore the nuances of client interactions and the profound impact of understanding a client's "why."
She shared key insights and strategies from our conversation that can revolutionize the way mortgage brokers approach their business.
In this episode, we will cover:
Uncovering the client's why and asking better questions
Identifying ideal clients and tailoring business strategies
Understanding clients' backgrounds and family dynamics
Importance of mindset in the mortgage industry
Addressing clients' fears and uncertainties
To connect with Leah Zamir, you can check him out on: Instagram (https://www.instagram.com/shebrew/)
The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: finmo.ca/ilmb (https://finmo.ca/ilmb)
For more tips and tactics, follow me on Instagram: (@scottpeckford) I Love Mortgage Brokering: (Home | I Love Mortgage Brokering )
Find out more about what Scott is doing at BRX Mortgage: (Home | WhyBRX )


