565: How to Use Traditional Radio to Grow Your Mortgage Business

How to Use Traditional Radio To Build Your Business

1. The biggest mistake people with radio (I made this mistake) 
2. How to use the radio as a backstage pass to grow your network 
3. How Radio should just be the tip of your marketing plan

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In this episode, I will share how to  leverage traditional radio to build your mortgage business. I will also talk about the common mistakes to avoid, the concept of using radio as a "backstage pass," and explore how traditional radio can serve as a cornerstone for a powerful marketing strategy. 

• The use of traditional radio marketing to grow a mortgage business.
• Scott’s personal experiences, including the initial mistake of quitting radio marketing too soon and the importance of persistence.
• Positioning oneself as a market expert using radio involves securing optimal ad slots and creating engaging, educational ads.
• How radio content can be repurposed for digital platforms like Spotify, iTunes, and social media to extend reach and strengthen personal branding.
• Live call-ins and the use of modern technology can enhance audience engagement and content distribution.
• Consistent show delivery and a structured framework are important for maintaining a professional standard.