

Unpacking the Digital Shelf
Digital Shelf Institute
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
Episodes
Mentioned books

Jul 27, 2020 • 27min
The Future (?) of Malls
Register for our upcoming webinar with Jordan Jewell from IDC talking about the tech stack for D2C. https://www.salsify.com/content/webinar-d2c-playbookOther sources we mentioned:https://www.nytimes.com/2020/07/05/business/coronavirus-malls-department-stores-bankruptcy.html?utm_source=Premium+list&utm_campaign=266472b352-EMAIL_CAMPAIGN_2020_07_16_05_17&utm_medium=email&utm_term=0_52809a9e4b-266472b352-71156322https://www.ai-cio.com/in-focus/shop-talk/how-do-you-repurpose-a-mall/https://twitter.com/michael_mba/status/1283211274747121664?s=12https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-great-acceleration

Jul 20, 2020 • 15min
How Niches Destroy the Mass Market
Based on an article from business and tech analyst Ben Thompson, Rob and Peter explore how the arc of the newspaper industry holds lessons for how brands will need to adapt to masses of markets to win.

Jul 16, 2020 • 48min
Interview: Jason Goldberg on Creative Commerce in the time of COVID
Listen in on a conversation with one of the smartest people in commerce and a podcasting legend, at least to us at the DSI. Jason Goldberg, Chief Commerce Strategy Officer at Publicis and co-host of the Jason and Scot show, joins Peter and Rob to talk what the heck is going on in commerce and posit brazen predictions of the future.

Jul 13, 2020 • 23min
Bankruptcies, With a Silver Lining
It was a week of bankruptcies, including a surprise bid at JC Penney by Simon Group. Peter and Rob deep dive on what innovation may result from these painful transformations.

Jul 6, 2020 • 30min
Interview: Creative Testing in Social Commerce, with Narain Jashanmal, Director of ECommerce Partnerships at Facebook
Consumers hate friction in their shopping journey. The new capability on Instagram and Facebook to checkout directly on the social platforms offers brands a perfect testing ground to develop new end-to-end experiences in social commerce. Narain Jashanmal, Director of ECommerce Partnerships at Facebook, joined Peter to discuss how brands can make the most of this opportunity to connect directly with their consumers from discovery to purchase to advocacy.

Jun 29, 2020 • 27min
Roundtable: Hooray for Creative Disruption!
It's definitely time to find the silver lining in the economic dark clouds. Rob and Peter put the week's news in perspective for the hopeful signs of the new digital age.

Jun 22, 2020 • 18min
Roundtable: Amazon's Supply Chain Patent - Conspiracy or Virtue?
When Amazon files a patent to capture every product's supply chain, conspiracy theories about and regulatory regimes rear their heads. Rob and Peter discuss.

Jun 15, 2020 • 52min
Interview: From Bricks to Clicks: How Brand Manufacturers Can Future-Proof Business With D2C
In the first ever LIVE episode, Brent Bellm, CEO of ecommerce platform BigCommerce, joins Peter Crosby and Rob Gonzalez to share the latest data and trends, long-term business-to-consumer (B2C) and business-to-business (B2B) strategies, and actionable D2C insights.

Jun 8, 2020 • 30min
Roundtable: Our Pandemic Buying Spree
Face it, it's been a tough week. So Rob, Peter, and production assistant Matt rattle off their favorite purchase experiences of the quarantine.

Jun 4, 2020 • 32min
Interview: Bringing Brand Purpose to Life in Digital Experiences, with Loic Moutalt, President of Royal Canin
During this time of quarantine, pets have become even more vital to many people's well being. Royal Canin, a petcare division of Mars, has designed products and product experiences that bring their purpose-driven mission to life. Loic Moutalt, President of Royal Canin, joins Molly Schonthal and Peter to discuss the path of their digital transformation and how they have brought these experiences to life in an agile way.


