Unpacking the Digital Shelf
Digital Shelf Institute
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
Episodes
Mentioned books
Sep 14, 2020 • 27min
Takeaways from McKinsey B2B Trend Data
Links Mentioned: McKinsey B2B ReportRegister for the webinar with Byron Kerr
Sep 10, 2020 • 38min
Interview: Creating Inclusive Products, with Annie Jean-Baptiste, Google’s Head of Product Inclusion
Check out Annie's new book: Building for Everyone
Aug 31, 2020 • 28min
The Nike Digital Road Map for Brands
James Seidl from McCormick webinar on Sept 2nd: https://www.salsify.com/content/webinar-mccormick-digital-commerce
Aug 27, 2020 • 35min
Interview: From the Front Lines of Ecommerce, with Tim Madigan, a veteran of CPG commerce innovation
Tim Madigan, with marketing and ecommerce leadership roles at P&G, SC Johnson, and Tyson Foods, has been at the leading edge of commerce innovation his entire career. Now he is putting those lessons to work in industries as diverse as frozen lobsters and cannabis. Rob and Peter connected with Tim to glean the lessons learned along the way.
Aug 24, 2020 • 19min
The Marketplace Explosion
Sign up for our D2C Strategy Playbook Series here: https://www.salsify.com/content/webinar-group-m
Aug 21, 2020 • 22min
Amazon in Political and Legal Crosshairs
Links mentioned: https://www.yalelawjournal.org/note/amazons-antitrust-paradox
Aug 13, 2020 • 34min
Interview: Influencer Marketing at Scale, with Lyle Stevens, co-founder and CEO, Mavrck
Brands are now spending upwards of $15 billion a year to manage and activate their influencer marketing programs. It’s grown from a few celebrities posting a video to millions of micro-influencers driving impact throughout the sales funnel. Rob and Peter sat down with Lyle Stevens, co-founder, and CEO of Mavrck, an influencer marketing platform, to identify what shifts are required across teams and processes to manage and optimize the impact of influencer marketing on your business.
Aug 10, 2020 • 12min
Book Report - Leap, by Howard Yu
This episode, we launch a new occasional format for the 'pod. A report on books that we think are worthy of your attention, and why. Rob kicks it off with his POV on Leap, by Howard Yu.
Aug 3, 2020 • 21min
The Impact of AI
Links mentioned in the podcast: Register to our D2C series: https://www.salsify.com/content/webinar-3p-online-marketplacesBen Evans article: https://www.ben-evans.com/benedictevans/2019/4/15/notes-on-ai-bias
Jul 30, 2020 • 34min
Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean
As the importance of Amazon as both a sales channel and marketing channels continues to rise, it is critical that brand executives focus on how to achieve profitability on the world’s largest retailer. Mark Power, founder, and CEO of Podean Marketplace Marketing joins Peter and Rob to talk about the need to invest in the analysis, data, and actions to make Amazon a profitable channel.
