

Starting a Counseling Practice Success Stories
Kelly + Miranda
Join Kelly Higdon and Miranda Palmer of zynnyme Private Practice Experts as they speak with successful practice owners about how they created lives and businesses they love. Whether you're new to private practice or already successful and looking to expand, you'll find plenty of stories to get motivated and start designing the practice of your dreams!
• Learn about our LIFETIME program for current and aspiring practice owners: https://bit.ly/LearnAboutBusinessSchool
• Check out how YOU can be featured on the podcast (or even have us on yours!): https://www.zynnyme.com/podcast
• Learn about our LIFETIME program for current and aspiring practice owners: https://bit.ly/LearnAboutBusinessSchool
• Check out how YOU can be featured on the podcast (or even have us on yours!): https://www.zynnyme.com/podcast
Episodes
Mentioned books

Mar 15, 2022 • 1h 4min
Successful Practice Discussion Panel
From the outside, just owning a business can look like success. But from the inside, your relationships may be deteriorating, you may not be making enough to sustain yourself, or you may be managing a heavy caseload.Success can vary from person to person and change over time. Kelly and Miranda discuss their definition of business success: When your practice has great clinical outcomes AND you have a great income. One isn’t sacrificed for the other. And even as a successful business owner, you can still dive deep into your marketing, finances, and processes to improve your business!This episode features successful Business School for Therapists members sharing their personal stories of expanding their practices after joining. Guests share why they joined, what they implemented, and what they refined after reaching success in practice.---Join the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZLearn more about Business School for Therapists: news.zynnyme.com/bootcamp/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Pinterest: pinterest.com/zynnyme/Mentioned in this episode:Register Now - Starting a Profitable Private Practice: Build It Right, Earn More, Love Your Work From Day One

Mar 12, 2022 • 1h 53min
Burnt Out Therapists: Learn How to Heal & Recover from Burnout
You’ve been running a marathon since March 2020 and still haven’t stopped. Some of us were even feeling this way BEFORE the global pandemic. Bubble baths and vacations aren’t going to heal us individually and collectively. So, what’s the REAL reason for our burnout?You've been supporting clients through a collective trauma that you, too, have been experiencing. In this experiential, trauma-informed training, we look at how to find the rest, rejuvenation, and reset you've been searching for but can't seem to find.This training is dedicated to all the therapists feeling burnt out. You’re not called to this work to be a martyr — you’re here to change people’s lives and create a fulfilling practice!Learn more about Business School for Therapists: https://news.zynnyme.com/bootcamp/Mentioned in this episode:Register Now - Starting a Profitable Private Practice: Build It Right, Earn More, Love Your Work From Day One

Mar 12, 2022 • 49min
Speaking Your Truth and Investing in Yourself: Websites for Therapists with Jackie
Jackie worked in a state agency office doing work that left her feeling unsatisfied. As the only sex therapist in the state, she advocated for her sex therapy work but wasn't helped with promoting her business. As the agency suggested working with trauma patients, a group she didn't have experience with, she started feeling trapped and unfulfilled. She knew the only way to align herself with her work was to enter private practice.As she grew in confidence with herself, she built her practice from scratch one step at a time. With the help of Business School for Therapists, Jackie gained community help and business insight to grow her practice with various services.---Websites for Therapists: Your Checklist to DIY or Outsource a Client-Generating Website: zynnyme.com/blog/websites-for-therapists-checklistLearn more about Business School for Therapists: news.zynnyme.com/bootcamp/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Pinterest: pinterest.com/zynnyme/Mentioned in this episode:Register Now - Starting a Profitable Private Practice: Build It Right, Earn More, Love Your Work From Day One

Mar 11, 2022 • 44min
Building a Business Bigger Than a Lemonade Stand: Websites for Therapists with Jeanetta
Jeanetta didn’t have a set schedule before starting her practice. As a contractor, she would travel the world and go wherever she was needed. But she didn’t feel she was honoring herself or her worth. Jeanetta struggled choosing between continuing down a path she didn’t enjoy versus pursuing what she really wanted to do. Now, as a therapist, she feels grounded and continues to grow a practice that meets her lifestyle and needs.When starting her practice, Jeanetta felt her initial website was a work in progress. She wasn’t sure who she was trying to reach, but after she enrolled in Business School for Therapists, she improved her online presence, found her ideal client, and learned how to build a business that’s not a lemonade stand.During the interview, Jeanetta and Miranda talk about how to develop a high-converting website, what decisions saved Jeanetta money, and surprises when building a business.Visit Jeanetta's website for more resources and her services: https://www.crowncounselingandconsulting.com/---Websites for Therapists: Your Checklist to DIY or Outsource a Client-Generating Website: zynnyme.com/blog/websites-for-therapists-checklistLearn more about Business School for Therapists: news.zynnyme.com/bootcamp/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Pinterest: pinterest.com/zynnyme/Mentioned in this episode:Register Now - Starting a Profitable Private Practice: Build It Right, Earn More, Love Your Work From Day One

Mar 11, 2022 • 1h 45min
Ditching Some (or All) Insurance as a Private Practice Owner
In 2021, insurance companies made around 30 BILLION DOLLARS in profits! And do therapists on insurance panels see similar figures? Not even close.Accepting insurance brings a third party into the therapeutic relationship. Insurance companies can determine medical necessity or if they’ll cover diagnosis. As a therapist on panels, you agree to rates for services and abide by contracts. But sometimes things aren’t clear in the fine lines. Insurance companies can request your notes, issue clawbacks, and take hours to contact.Making therapy accessible doesn't have to mean subsidizing insurance companies who are already making billions in profit. Find the balance on when to say "YES" and when to say "NO" to insurance contracts. This free training is all about supporting therapists who want to shift their relationship with insurance panels!Learn more about Business School for Therapists: https://news.zynnyme.com/bootcamp/Mentioned in this episode:Register Now - Starting a Profitable Private Practice: Build It Right, Earn More, Love Your Work From Day One

Mar 10, 2022 • 41min
How to Know When Group Practice is Right for You: A Conversation with Lauran
Handling 54 clients may seem impossible, but Lauran continues to add to the caseload as she expands her business into a group practice. How do you know if group practice is right for you? Are you ready for that type of responsibility? What are those next steps?Lauran originally joined Business School for Therapists as she launched her solo practice and continued to use the material as she transitioned into her group practice. Before her practice, she worked as a program director and loved helping others while being part of a team. As she grew her practice and her waitlist, she began taking the next steps to transition into group practice.During the interview, Lauran and Miranda talk about signs you’re ready to jump into group practice, what Lauran constantly uses from Business School, and how outcomes training improved her clinicians’ work efficiency.Visit Lauran's website for more resources and her services: https://www.mindfullivingcounselingservices.com/---Learn more about Business School for Therapists: news.zynnyme.com/bootcamp/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Pinterest: pinterest.com/zynnyme/Mentioned in this episode:Register Now - Starting a Profitable Private Practice: Build It Right, Earn More, Love Your Work From Day One

Mar 10, 2022 • 1h 36min
How to have a group practice that pays you and your employees well!
Have you thought about transitioning into group practice? It may seem so easy: hire another clinician, see more clients, and instantly increase your revenue. Or it may feel daunting: you’ve heard nightmare stories of group owners normalizing intense work hours, being available 24/7, and bringing in minimal profits, even with a high gross.After seeing the numbers they work with, it may feel intimidating. You think: I was never taught this in graduate school. You might feel embarrassed asking for help to understand the numbers or even ignore them altogether.But there’s a better way to a profitable practice that takes care of your clinicians, your clients, and YOU!Check out this FREE training for therapists to learn how you can have a group practice that pays you and your employees well!Learn more about Business School for Therapists: https://news.zynnyme.com/bootcamp/Mentioned in this episode:Register Now - Starting a Profitable Private Practice: Build It Right, Earn More, Love Your Work From Day One

Mar 9, 2022 • 44min
Websites for Therapists with Tabitha
Your website is the hub for clients to learn about you and your practice. And it’s difficult to attract the right people or convert anyone to a client if your website is a carbon copy of another practice. Instead, it should be your own and highlight why you’re the right fit for clients!Tabitha, one of our recurring guests and a successful practice owner, shares how she refined her messaging and website to resonate with her own identity and her clients.Visit Tabitha's website to see how she curated her messaging and vision: https://thejourneyandtheprocess.com/---Websites for Therapists: Your Checklist to DIY or Outsource a Client-Generating Website: zynnyme.com/blog/websites-for-therapists-checklistLearn more about Business School for Therapists: news.zynnyme.com/bootcamp/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Pinterest: pinterest.com/zynnyme/Mentioned in this episode:Register Now - Starting a Profitable Private Practice: Build It Right, Earn More, Love Your Work From Day One

Mar 9, 2022 • 1h 38min
Fill Your Caseload and Manage a Full, Thriving Practice with Ease!
You have so much to offer, and you know there are clients in need, but you just keep wondering What am I doing wrong? You can’t seem to fill your practice, and you’re struggling to maintain the clients you have. When you think about it, you just aren’t in love with your practice the way you know you could be… and when you take a look at your income, it’s simply not sustainable.But even if you’re struggling now, there’s still time to turn things around and build a business that meets your needs. Check out this FREE training for therapists to learn how you can fill your caseload and manage a full, thriving practice with ease!(Spoiler: A major part of it involves being your authentic self and having the courage to share that version of yourself in public spaces).Learn more about Business School for Therapists: https://news.zynnyme.com/bootcamp/Mentioned in this episode:Register Now - Starting a Profitable Private Practice: Build It Right, Earn More, Love Your Work From Day One

Mar 8, 2022 • 1h 44min
Starting a thriving practice from scratch in 2022
You’re so needed right now, and the demand is high, but that doesn't mean opening your business magically leads to a full caseload and a great paycheck. You want to provide quality care to clients in a way that’s sustainable, but you weren’t taught about business in grad school!Check out this FREE training for therapists to help you lay the groundwork so you can start creating a practice that works for YOU.And remember: There’s no one-size-fits-all business — it’s about identifying the steps that move you toward the life and business you want (your vision, NOT someone else’s).Learn more about Business School for Therapists: https://news.zynnyme.com/bootcamp/Mentioned in this episode:Register Now - Starting a Profitable Private Practice: Build It Right, Earn More, Love Your Work From Day One


