
Will Sharples
Service design lead at Toyota Connected EU with a background in strategy and product design who explores pragmatic in-house practice, team scaling, and creating reusable assets to communicate service design work.
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Feb 19, 2026 • 59min
Sticky Notes vs. Software and The Fight for Our Legitimacy / Inside Service Design / Ep. #09
Will Sharples, service design lead at Toyota Connected EU who focuses on pragmatic in-house practice and reusable assets. Maxe van Heeswijk, in-house design pro who builds journey libraries and ROI models. They spar over whether dedicated software grants legitimacy, how to turn boards into story-rich assets, measuring long vs short-term value, and selling service design inside large organizations.


