In this engaging discussion, Will Martin, author of the Sports Tech Live newsletter, dives into the exciting intersection of sports and technology. He shares insights on the streaming wars, highlighting innovative strategies like Amazon's customizable Premier League broadcasts. The conversation shifts to the booming esports market, examining investment trends and monetization strategies. Finally, Will explores how wearable technology is revolutionizing athlete training and performance analysis, marking the dawn of the 'cyborg athlete' era.
