Tech Brew Ride Home (Bonus) Sports Tech With Will Martin
Jan 18, 2020
In this engaging discussion, Will Martin, author of the Sports Tech Live newsletter, dives into the exciting intersection of sports and technology. He shares insights on the streaming wars, highlighting innovative strategies like Amazon's customizable Premier League broadcasts. The conversation shifts to the booming esports market, examining investment trends and monetization strategies. Finally, Will explores how wearable technology is revolutionizing athlete training and performance analysis, marking the dawn of the 'cyborg athlete' era.
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Sports Streaming Contracts
- Sports streaming is limited by multi-year contracts, especially in the U.S., making it harder for new players to enter.
- European models have shorter contract cycles (e.g., Premier League), allowing companies like Amazon to enter.
Amazon's Premier League Streaming
- Amazon's Premier League streaming offered customizable features like camera angles, commentary control, and stats.
- This demonstrates potential for personalized sports broadcasts.
Data-Driven Sports
- Data from interactive streaming allows broadcasters and sports leagues to understand viewer preferences.
- This can lead to changes in sports based on real-time viewer engagement data.