Vincent Messina
Enterprise software sales leader and advisor with a CPA background who works as Northeast Director of Business Development at UHY and co-authored a book on shifting from ROI to Return on Change.
Best podcasts with Vincent Messina
Ranked by the Snipd community
Mar 19, 2026 • 55min
How CFOs Are Using the Return on Change to Fix Failing Projects and Rethink ROI with Vincent & Ilana
Ilana Esterrich, CFO at Planned Parenthood focused on aligning finance with outcomes and change. Vincent Messina, enterprise software leader and CPA who champions Return on Change. They debate why traditional ROI fails. They explain documenting new ways of working, linking tools to business outcomes, and practical frameworks for buying and implementing technology.
