Trevor Dimoff
Full-time music and band teacher who creates online music courses and pre-sold a songwriting course before building it, sharing practical lessons on researching, piloting, and delivering course content.
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Feb 10, 2026 • 36min
230 How To Actually Pre-Sell Your Course
Trevor Dimoff, a full-time music and band teacher who creates online songwriting courses, shares how he pre-sold a course before building it. He explains running 20–50 research calls, spotting patterns to shape a course, and selling a $2,000 pilot. Trevor also talks about delivering the pilot live, what went wrong scaling too fast, and why smaller, research-driven products work better.
