The Art of Selling Online Courses 230 How To Actually Pre-Sell Your Course
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Feb 10, 2026 Trevor Dimoff, a full-time music and band teacher who creates online songwriting courses, shares how he pre-sold a course before building it. He explains running 20–50 research calls, spotting patterns to shape a course, and selling a $2,000 pilot. Trevor also talks about delivering the pilot live, what went wrong scaling too fast, and why smaller, research-driven products work better.
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Run Focused Research Calls
- Do run 20–50 short research calls to discover real problems and the language people use.
- Use calendar scheduling, record calls with consent, and listen mostly to identify patterns.
Design Backwards From The Promise
- Do start course design by writing the promise or sales page, then break it into smaller teachable steps.
- Focus on a clear goal students can achieve from start to finish before detailing modules.
Start Small For Momentum
- Bigger, comprehensive courses feel appealing but often stall creators with limited bandwidth.
- A minimal viable outcome product is easier to build, test, and iterate from pilot feedback.