Toby Höbel

In this enlightening chat with Toby Höbel, a marketing tech expert currently transitioning from the military to pursue an MBA, the discussion dives into smart segmenting and the critical role of understanding diverse customer motivations. Toby emphasizes the shift from demographic data to tailored communication for better engagement. They also explore the recent enhancements in Mautic 5.2, including advanced filtering options, and highlight the importance of community collaboration in driving innovation and compliance efforts.