The MAUTICAST Smart Segmenting (feat. Toby Höbel)
Jan 20, 2025
In this enlightening chat with Toby Höbel, a marketing tech expert currently transitioning from the military to pursue an MBA, the discussion dives into smart segmenting and the critical role of understanding diverse customer motivations. Toby emphasizes the shift from demographic data to tailored communication for better engagement. They also explore the recent enhancements in Mautic 5.2, including advanced filtering options, and highlight the importance of community collaboration in driving innovation and compliance efforts.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 4min
Mautic 5: New Features and Community Insights
03:58 • 13min
Mastering Market Segmentation with Mautic
17:11 • 37min
Exploring Open Source Flexibility and Value in Marketing Solutions
54:39 • 3min
Gratitude and Continued Engagement in the Community
57:23 • 1min
Exploring AI and Community Development in Marketing
58:29 • 3min
Modic Certification and Community Growth
01:01:24 • 5min