Strauss Zelnick
Chief executive officer of Take-Two Interactive, leading publisher of Rockstar and 2K; known for overseeing major franchises like Grand Theft Auto and discussing industry strategy on innovation, global expansion, and monetization.
Best podcasts with Strauss Zelnick
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Mar 17, 2026 • 30min
Take-Two CEO Interview: ‘The notion that AI can make GTA is laughable’
Strauss Zelnick, CEO of Take-Two Interactive and overseer of Rockstar and 2K, talks AI as a productivity boost rather than a creative replacement. He discusses limits of AI for blockbuster hits, in-game advertising that respects players, Roblox and the creator economy, aging player cohorts, and expansion into developing markets.
