Steve Akehurst
Polling analyst and co-author of the Persuasion UK / 38 Degrees study on progressive defectors, providing expertise in voter research and electoral strategy.
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Mar 5, 2026 • 20min
Exclusive: the progressive voters abandoning Labour
Steve Akehurst, polling analyst and co-author of the Persuasion UK / 38 Degrees study, explains who progressive defectors are and where they live. He outlines their demographics and financial pressures. He describes why they see Labour as 'Tory light' and how losing them could cost seats. He discusses which policy signals and cultural stances might win them back.
