Stacy Martinet

Stacy Martinet, Vice President of Marketing & Communications at Adobe, shares insights from her impressive career at the intersection of marketing and technology. She discusses the need for professionals to adapt swiftly to the fast-paced tech landscape, emphasizing that "just try it" is key to approaching new tools. Stacy also highlights how Adobe’s reinvention offers valuable lessons, why skills certifications are gaining importance in hiring, and the top quality they seek: curiosity. Her advice for both new graduates and seasoned veterans centers on continuous upskilling in the AI era.

Colin Fleming, CMO of ServiceNow, delves into the intricacies of B2B marketing and the transformative impact of AI. Billy Seabrook, Global Chief Design Officer at IBM, shares insights on AI's evolution and its dual role as a tool for creativity and productivity in campaigns. Stacy Martinet from Adobe emphasizes the importance of agentic AI in enhancing marketing effectiveness and future-proofing strategies. Together, they explore how AI technology personalizes customer experiences, dispels myths about marketing, and fosters a culture of experimentation and learning.

Stacy Martinet, VP of Marketing and Communications at Adobe, leads brand, storytelling, and global creative strategy. She discusses how AI solves the blank-page panic and speeds ideation. They tackle ethics and transparency in generative AI, including model choice and content credentials. Stacy also shares why visuals and motion are becoming the internet's universal language and how brands can earn attention.