Social Currency with Sammi Cohen Stacy Martinet (Adobe) on AI Solving the Blank Page Problem, the Ethics of Generative AI, and Branding Hot Takes
Jan 29, 2026
Stacy Martinet, VP of Marketing and Communications at Adobe, leads brand, storytelling, and global creative strategy. She discusses how AI solves the blank-page panic and speeds ideation. They tackle ethics and transparency in generative AI, including model choice and content credentials. Stacy also shares why visuals and motion are becoming the internet's universal language and how brands can earn attention.
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Earn Attention By Owning Change
- Great brands earn attention by owning change and listening to customers.
- Stacy Martinet says balance forward-looking vision with customer feedback to stay relevant.
Creativity + Marketing As A Single Thread
- Creativity plus marketing is Adobe's through line across users from students to CEOs.
- Stacy Martinet explains AI amplifies both creative craft and marketing execution.
Use Templates And Prompts To Start Fast
- Use accessible tools like Adobe Express and Firefly to lower the barrier to creativity.
- Start from templates or prompts to overcome blank-page panic and iterate quickly.