Simon Haldrup
Founder and CEO of Agreena (also spelled Agrina in the transcript), a Denmark-based platform combining agriculture, finance, and technology to support farmers in adopting regenerative practices and generating carbon assets across multiple countries.
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Mar 18, 2026 • 45min
Agreena: Regenerative Agriculture, Data, and Carbon Markets
Simon Haldrup, founder and CEO of Agreena, builds a platform that helps farmers adopt regenerative practices and create carbon assets. He explains Agreena’s flexible “toolbox” approach, farmer-first onboarding, and how satellite data, machine learning, and outcome-based verification support carbon credits and insets. The conversation highlights financing, scaling barriers, and policy and tech needed to make regenerative agriculture mainstream.
