Climate Rising Agreena: Regenerative Agriculture, Data, and Carbon Markets
Mar 18, 2026
Simon Haldrup, founder and CEO of Agreena, builds a platform that helps farmers adopt regenerative practices and create carbon assets. He explains Agreena’s flexible “toolbox” approach, farmer-first onboarding, and how satellite data, machine learning, and outcome-based verification support carbon credits and insets. The conversation highlights financing, scaling barriers, and policy and tech needed to make regenerative agriculture mainstream.
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Sell Farming Benefits Not Buzzwords
- Start conversations with farmers about better farming and long-term productivity rather than using the divisive term regenerative.
- Simon Haldrup says frame the change as improved operating systems focused on profitability and resilience.
Farmers Vary Widely In Change Readiness
- Farmers are not monolithic; willingness to change varies by country, farm size and culture.
- Simon Haldrup notes larger, data-driven farms often have longer horizons and are more prone to adopt regenerative practices.
Trust Comes From Farmers Not Tech Founders
- Agreena leverages farmer communities and hires staff with farming backgrounds to build trust rather than relying on technocrats alone.
- Simon Haldrup admits he never convinces farmers personally and relies on peer-to-peer credibility.