Sidrah Fariq

Sidrah Fariq, Global Head of Retail at Deribit, shares her insights on the crypto options market. She explains why these options attract sophisticated traders rather than the mass market. Topics include the challenges of customer acquisition, the crucial role of education in fostering real adoption, and how regulation shapes the landscape. Sidrah also highlights the importance of targeted outreach and collaborations to boost trading volume. She identifies key regions for future growth, noting access and familiarity as significant barriers.