The Future of Money How can crypto options go mainstream?
Dec 25, 2025
Sidrah Fariq, Global Head of Retail at Deribit, shares her insights on the crypto options market. She explains why these options attract sophisticated traders rather than the mass market. Topics include the challenges of customer acquisition, the crucial role of education in fostering real adoption, and how regulation shapes the landscape. Sidrah also highlights the importance of targeted outreach and collaborations to boost trading volume. She identifies key regions for future growth, noting access and familiarity as significant barriers.
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Options Attract Sophisticated, Targeted Traders
- Crypto options attract a niche of sophisticated traders who target strikes, maturities and volatility.
- Perpetuals appeal to 'crypto degens' seeking extreme leverage while options serve targeted, strategy-driven traders.
Market Narrowly To Control Acquisition Costs
- Avoid broad mass-marketing for niche options products because acquisition costs are far higher.
- Target marketing narrowly to private trading communities and existing users to keep ROI sustainable.
Use Competitions To Activate Existing Traders
- Run targeted competitions and partner with options-focused tools to incent existing options traders.
- Use prizes, education and integrated tracking dashboards to increase churn and trading volume cost-effectively.