Sara Grana
Revenue Strategy Lead at Yousician with deep experience in subscription revenue optimization and experimentation, previously worked at Babbel.
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Feb 28, 2026 • 19min
Stop Celebrating Conversion Wins Before Checking Renewals – Sara Grana, Yousician
Sara Grana, Revenue Strategy Lead at Yousician who specializes in subscription revenue and experimentation. She talks about why you need an experiment log to link revenue shifts to decisions. She warns that refunds and chargebacks can erase apparent paywall wins. She explains why stacked A/B test wins often fail to compound into real growth.
