Santosh Sharan
CEO and co-founder of Xeer.ai focusing on AI-driven go-to-market automation; former executive at companies including Apollo.io, ContactOut, and Retention.com with deep experience in B2B data and sales enablement.
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Jul 14, 2025 • 49min
Rewiring Go-to-Market: AI, Human Trust, and the Future of SaaS Sales
Santosh Sharan, CEO and co-founder of Xeer.ai who builds AI-driven go-to-market automation, discusses how AI agents reshape buyer-seller interactions. He contrasts proactive research agents with traditional tools. He talks about the shift to first-party data, the rise of niche SaaS and micro-companies, and why personal trust and strong personal brands will matter as AI handles routine tasks.
