Revenue Renegades Rewiring Go-to-Market: AI, Human Trust, and the Future of SaaS Sales
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Jul 14, 2025 
Santosh Sharan, CEO and co-founder of Xeer.ai who builds AI-driven go-to-market automation, discusses how AI agents reshape buyer-seller interactions. He contrasts proactive research agents with traditional tools. He talks about the shift to first-party data, the rise of niche SaaS and micro-companies, and why personal trust and strong personal brands will matter as AI handles routine tasks.
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Move Research Higher In The Funnel
- Research must move earlier in the funnel: identify problems before buyers search G2 or Gartner.
- Xeer's synthetic experts and aggregated SMB input let buyers ask proactive playbook questions and surface problems earlier.
Turn LinkedIn Posts Into Hundreds Of Qualified Interviews
- Use public content to trigger inbound research calls by posting useful LinkedIn content then inviting engaged commenters to book 15-minute interviews.
- Santosh scrubs commenters by ICP and drops a calendar link, filling weeks of senior-qualified calls within 12 hours.
Interview Hundreds And Pivot Fast
- Talk to hundreds of potential users and iterate quickly; patterns emerge after dozens to hundreds of interviews.
- Santosh did ~250 interviews in six weeks for RB2B and used micro-pivots to avoid wasting years of development time.