Samir Pradhan
VP of Product at Shopify responsible for building merchant tools for sourcing and selling; discusses the expansion of Shopify's B2B features to all paid plans and details the related product capabilities and rationale.
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Apr 7, 2026 • 40min
Why Shopify Opened B2B to ALL Plans
Samir Pradhan, VP of Product at Shopify who builds merchant sourcing and selling tools, explains why Shopify opened core B2B features to all paid plans. He outlines companies, catalogs, quantity rules, ACH and vaulted card support, and built-in onboarding and Flow templates. They discuss what stays Plus-only and how merchants can start simple to scale into full wholesale workflows.
