The Unofficial Shopify Podcast Why Shopify Opened B2B to ALL Plans
Apr 7, 2026
Samir Pradhan, VP of Product at Shopify who builds merchant sourcing and selling tools, explains why Shopify opened core B2B features to all paid plans. He outlines companies, catalogs, quantity rules, ACH and vaulted card support, and built-in onboarding and Flow templates. They discuss what stays Plus-only and how merchants can start simple to scale into full wholesale workflows.
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Shopify B2B Is Now On All Paid Plans
- Shopify opened its B2B feature set (companies, catalogs, plus ~50 extras) to all paid plans at no additional cost.
- Samir Pradhan framed this as unlocking a major growth channel so merchants can start B2B without migrating to Plus first.
Companies And Catalogs Are The Core B2B Primitives
- The core B2B primitives are companies (company profiles as customers) and catalogs (custom price lists); other features enhance workflows.
- Non-Plus merchants get up to three custom catalogs and can use ACH, vaulted cards, and quantity rules.
Dax Eyewear Example Of Painful Workarounds
- Dax Eyewear moved from painful B2B workarounds at trade shows to native tools and wished they had these primitives earlier.
- Their story motivated Shopify to open B2B because merchants repeatedly described convoluted processes.