Sameer Modha
Leader of the Outcome Measurement Innovation Team at ITV, focused on developing measurement products and methodologies to demonstrate TV's business impact and defend the medium.
Best podcasts with Sameer Modha
Ranked by the Snipd community
15 snips
Feb 17, 2026 • 47min
Media's shift from eyeballs to outcomes
Kate Brinkley, Head of Digital Planning at The Specialist Works, offers agency-side planning and measurement perspective. Sameer Modha, leader of ITV’s Outcome Measurement Innovation Team, focuses on proving TV’s business impact. They discuss the move from exposure metrics to outcome-based measurement. Conversations cover hybrid measurement, pooled models, limits of platform optimization, and linking brand work to business results.
7 snips
Oct 17, 2024 • 31min
New models for thinking about advertising: Live from the IPA
In a dynamic discussion, Tom Roach, VP at Jellyfish, dives into innovative marketing metrics powered by AI. Leo Rayman, CEO of EdenLab, and Jo McClintock, VP at Trainline, discuss how to encourage greener travel choices through positive messaging rather than guilt. ITV experts Sameer Modha and Kate Waters explore the financial impact of brand advertising on margins. Together, they emphasize the critical integration of sustainability into marketing strategies, reflecting a growing consumer demand for eco-friendly practices.
