
Rebecca Hessel Cohen
Founder and creative director of LoveShackFancy, a fashion and lifestyle brand known for its vintage-inspired, romantic aesthetic and wide-ranging collaborations.
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Jan 21, 2026 • 27min
How One Dress Sparked a Brand Women Now Obsess Over with LoveShackFancy’s Rebecca Hessel Cohen
Rebecca Hessel Cohen, founder and creative director of LoveShackFancy, built a vintage-inspired fashion and lifestyle world. She recounts how one bridesmaid dress grew into clothing, home, and playful collaborations. Conversation covers sticking to a romantic aesthetic, using drops and experiences to create buzz, and ambitious plans like cafés and hotels.


