WorkParty How One Dress Sparked a Brand Women Now Obsess Over with LoveShackFancy’s Rebecca Hessel Cohen
Jan 21, 2026
Rebecca Hessel Cohen, founder and creative director of LoveShackFancy, built a vintage-inspired fashion and lifestyle world. She recounts how one bridesmaid dress grew into clothing, home, and playful collaborations. Conversation covers sticking to a romantic aesthetic, using drops and experiences to create buzz, and ambitious plans like cafés and hotels.
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Bridesmaid Dress Side Hustle Became A Brand
- Rebecca started LoveShackFancy by designing bridesmaids' dresses when she couldn't find what she loved and used Mood Fabrics and a pattern maker in NYC.
- She lived in that halter dress for a year while styling and turned the side project into a brand after her daughter was born.
Design DNA Anchored In Vintage Romance
- The brand's DNA is vintage-inspired romanticism focused on lace, silk, florals, ruffles and texture rather than chasing trends.
- Rebecca emphasizes movement and femininity so pieces read cross-generationally and feel both nostalgic and sexy.
Stick To Your Sensibility Not Trends
- Stick to the sensibility that excites you even if others say the timing is wrong; authenticity beats trends.
- Rebecca persisted because the aesthetic matched her personal taste and filled a market gap she noticed after having her daughter.