Olivier Bernhard

Olivier Bernhard, a Swiss triathlete and Ironman champion, co-founded On to revolutionize athletic shoes, inspired by a prototype using garden hose strips. Alongside Caspar Coppetti, an expert in branding, they faced skepticism from major sneaker brands. Their groundbreaking shoe eventually caught the eye of Roger Federer, transforming On into a $2 billion company. The pair share tales of innovation, resilience against industry giants, and the blend of hard work and luck that propelled their success.

Scott Maguire, Chief Innovation Officer who engineers automation and factory processes. Caspar Coppetti, co-founder driving scaling from prototype to production. Olivier Bernhard, co-founder and ex-pro athlete shaping performance-first ideas. They tour the Lightspray factory, discuss moving from manual to robotic production, designing for automation, robotics and workforce shifts, and future creative possibilities for sprayed uppers.