Nick Conley

Founder at Tekton Growth and local SEO specialist who helps contractors and home-service businesses optimize Google Business Profiles and websites to rank in Google’s Map Pack; provides technical SEO and website-structure expertise for lead generation.

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Mar 11, 2026 • 53min

How To Build a Website That Ranks in Google’s Map Pack (Not Just the Search Results) w/ Nick Conley from Tekton Growth

Nick Conley, founder of Tekton Growth and local SEO specialist for contractors, explains how to make your website actually generate leads. He covers structuring pages to mirror Google Business Profile, optimizing metadata and headings, prioritizing Map Pack rankings, and avoiding SEO quick fixes. Practical tips on content length, photos, tracking map rankings, and balancing AI with SEO fundamentals.

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