Sales made Simple for Outdoor Living Pros, Landscapers and Hardscapers (formerly Outerspaces) How To Build a Website That Ranks in Google’s Map Pack (Not Just the Search Results) w/ Nick Conley from Tekton Growth
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Mar 11, 2026 Nick Conley, founder of Tekton Growth and local SEO specialist for contractors, explains how to make your website actually generate leads. He covers structuring pages to mirror Google Business Profile, optimizing metadata and headings, prioritizing Map Pack rankings, and avoiding SEO quick fixes. Practical tips on content length, photos, tracking map rankings, and balancing AI with SEO fundamentals.
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Nick's Agency Trap Shaped His Approach
- Nick recounts hiring agencies in the past that promised quick leads and left him feeling taken advantage of, which shaped his skeptical approach.
- He warns owners not to expect an agency alone to save a business and stresses owner responsibility for networking and asking clients for reviews.
Map Pack Dominates Local Search
- Google prioritizes the Map Pack over organic website listings for local service searches, capturing ~70% of clicks.
- Focus first on ranking your Google Business Profile and structure your website to mirror its categories and services so Google connects them.
Mirror Your Google Business Profile On Your Site
- Structure your website to mirror your Google Business Profile: create category pages matching GBP categories and link to service pages within each category.
- Limit service pages per category to the most important ~5–10 and keep links within that category to avoid confusing Google.
