Nancy Harhut

Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Consistency experiment: https://bit.ly/3sABZTUInput bias experiment: https://bit.ly/3sEPFgCFraming experiment: https://bit.ly/3TMKgA2Information gap experiment: https://bit.ly/3DiGasAAuthority bias experiment: https://bit.ly/3sF0G1ANancy’s book: https://amzn.to/3DZTl23Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake my marketing course: https://science-of-marketing.teachable.com/

Nancy Harhut, a behavioral marketer and co-founder of HBT Marketing, shares her expertise in leveraging behavioral science for brand engagement. She discusses the power of social proof and personalized marketing, revealing how these tactics drive significant conversions, illustrated by her work with Nationwide. The episode also explores the principles of reciprocity and the effectiveness of rhyming phrases in advertising, plus how simplifying language can enhance consumer understanding and decision-making in the financial sector.

I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t. In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments.You’ll learn what works, and what doesn't. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Scarcity experiment: https://bit.ly/3TZx2QkEndowment experiment: https://bit.ly/3N6GteyLoss aversion experiment: https://bit.ly/3FkN5EaSocial proof experiment: https://bit.ly/3gJMIJdReciprocity experiment: https://bit.ly/3TxiqrvNancy’s book: https://amzn.to/3TF73hpSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Nancy Harhut, a behavioral science specialist and author, joins to explore how emotions and psychology influence B2B buyer decisions on LinkedIn. She reveals that buyers aren't purely rational and explains the power of fear and urgency in messaging. Harhut emphasizes the importance of niche content over broad approaches, as it builds trust and community. Discover why repetition matters less than relevance and how shifting the narrative to focus on customers rather than products can enhance engagement and sales.

Behavioral science expert and marketing consultant, Nancy Harhut, shares tips for better marketing results. She discusses the power of behavioral science in marketing, understanding the mindset of the target audience, leveraging authority, the power of choice and autonomy in decision making, and the power of cognitive fluency in marketing.

Nancy Harhut, agency owner and behavioral science author, studies decision-making shortcuts to boost marketing. She explores autonomy bias and choice framing, social proof nuances, pricing perceptions like left-digit effects, and how AI can support — not replace — persuasive work. Practical, research-backed tactics for B2B and B2C are highlighted.

In this engaging discussion, Nancy Harhut, co-founder of HPT Marketing and bestselling author, dives deep into the world of behavioral science in marketing. She explains how autonomy bias empowers consumers and can boost response rates. The 'But You Are Free' technique proves to be a game-changer, potentially doubling responses. Nancy also explores the psychological impacts of price positioning and how even subtle changes can influence consumer perception. Her insights reveal the hidden power of behavioral tactics in everyday marketing.

Nancy Harhut, a seasoned expert in behavioral science and marketing, shares invaluable insights into persuading clients by tapping into emotional triggers. She emphasizes the power of understanding human behavior to craft compelling marketing messages. Harhut discusses overcoming common sales hurdles, the art of negotiation, and the necessity of emotional connections in decision-making. She also offers strategies for maintaining positive mindsets and navigating change, rounding off with lessons learned from past marketing missteps.

Nancy Harhut, co-founder and chief creative officer at HBT Marketing, shares her expertise in behavioral science to unveil the subconscious shortcuts that influence customer decisions. She discusses how principles like reciprocity and loss aversion can enhance marketing strategies. The conversation explores the ethical use of brain science, the impact of AI on personalized marketing, and the importance of navigating consumer choices. Harhut shares insights on turning satisfied clients into brand advocates and highlights the balance between personalization and consumer agency.

Nancy Harhut, co-founder and Chief Creative Officer of HBT Marketing, dives deep into the intersection of behavioral science and marketing. She shares her journey from traditional marketing to utilizing consumer psychology for impactful strategies. Discover how autonomy bias can drive decisions, the concept of the magnetic middle boosts sales, and why testing is vital for marketing success. With real-world examples, Nancy illustrates how small changes can yield significant results, making this a must-listen for marketers eager to enhance their tactics.