Minda Smiley
Senior analyst covering social media at eMarketer who discusses market and advertiser impacts, user behavior trends, and revenue implications for platforms.
Top 3 podcasts with Minda Smiley
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Mar 26, 2026 • 27min
Jury Finds Meta, Google Liable for Addiction
Minda Smiley, senior analyst at eMarketer who tracks social media trends and ad impacts. She discusses how the LA jury verdict could ripple across platforms and advertisers. She outlines which networks might be next and how youth attention is shifting. Short-term ad pullbacks vs longer-term reputational risk are debated.
Feb 11, 2026 • 23min
How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail
Minda Smiley, senior analyst on social commerce and AI-driven shopping behavior, and Carina Lamb, senior analyst tracking UK and global social shopping trends, discuss how social platforms became real retail channels. They talk about live shopping, TikTok Shop’s UK impact, creators turning into storefronts, AI-driven shopping tools, and where social commerce still faces trust and friction challenges.
Feb 9, 2026 • 29min
Is Meta’s AI spend a problem? Is 2026 Social Media’s “Big Tobacco” moment? And More —The 3 Big Questions for Meta | Behind the Numbers
Max Willens, principal analyst on social media and ad monetization, and Minda Smiley, senior analyst in social marketing, unpack Meta’s big questions. They debate the scale and investor reaction to Meta’s AI spending. They explore what a consumer AI agent should do and whether AR smart glasses are a plausible next bet. They also consider litigation, regulation, and the possibility of a public reckoning in 2026.
