Mike Zeman
Chief Marketing Officer for Life360 in San Francisco.
Best podcasts with Mike Zeman
Ranked by the Snipd community
Mar 4, 2026 • 24min
Special Episode: Location, Loyalty, and Building a Super App: Life360’s Mike Zeman on Modern Marketing
Mike Zeman, Life360 CMO with 25 years at Netflix, Google and more, talks customer-first marketing and building a family super app. He explores balancing trust with advertising and using opt-in location data for real-world relevance. Trends like brand storytelling, AI’s role in marketing, and the power of mentorship and networking are highlighted.
Jun 8, 2025 • 45min
How Life360 is hilariously taking a bite out of Apple
Join Mike Zeman, CMO of Life360, and Tara Frey, Head of Strategy at Alto, as they delve into Life360's quirky approach to family safety. They share hilarious ads that reflect relatable family dynamics, like a comedic curfew crisis. Discover how Life360’s focus on family-centric location sharing sets it apart from rivals like Apple. They also discuss the fun and innovative fusion of Life360 with Tile, emphasizing storytelling over fear in branding. Tune in for a lighthearted exploration of marketing that truly connects with families!
