AdTechGod Pod Special Episode: Location, Loyalty, and Building a Super App: Life360’s Mike Zeman on Modern Marketing
Mar 4, 2026
Mike Zeman, Life360 CMO with 25 years at Netflix, Google and more, talks customer-first marketing and building a family super app. He explores balancing trust with advertising and using opt-in location data for real-world relevance. Trends like brand storytelling, AI’s role in marketing, and the power of mentorship and networking are highlighted.
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Why Mike Joined Life360
- Mike Zeman moved from agencies to Netflix, Google, and Square before joining Life360 because he was already a long-time user and parent in their ICP.
- He accepted the CMO role after bonding with the CEO/board and because Life360 valued marketing and allowed big swings.
Customer Centricity Is Universally Transferable
- Customer centricity transfers across B2C and B2B: solve real problems better than alternatives.
- Mike credits Google for PMM, Square for experiential marketing, and Netflix for culture lessons he applies at Life360.
Life360 Is Building A Family Super App
- Life360 is positioning to become a family super app offering safety, coordination, savings, and eldercare services.
- They plan to integrate advertisers as partners when offers are congruent with improving everyday family life.