Mike Kaput
Chief Content Officer at SmarterX and co-host of the Artificial Intelligence Show, focused on explaining AI developments and their application for professionals and teams.
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Apr 15, 2026 • 35min
Agentic AI for Marketers: What It Means with Mike Kaput
Mike Kaput, Chief Content Officer at SmarterX and co-author of Marketing Artificial Intelligence, explains agentic AI in plain terms. He contrasts agentic and conversational AI. He demos tools like Claude Code and Cowork and shares practical workflows for automating content. He covers safety guardrails, starting experiments for small teams, and how agents reshape everyday marketing work.
