The Agents of Change Digital Marketing Podcast Agentic AI for Marketers: What It Means with Mike Kaput
12 snips
Apr 15, 2026 
Mike Kaput, Chief Content Officer at SmarterX and co-author of Marketing Artificial Intelligence, explains agentic AI in plain terms. He contrasts agentic and conversational AI. He demos tools like Claude Code and Cowork and shares practical workflows for automating content. He covers safety guardrails, starting experiments for small teams, and how agents reshape everyday marketing work.
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What Agentic AI Actually Means
- Agentic AI means systems that take autonomous actions to achieve goals rather than only chat back-and-forth.
- Mike Kaput contrasts limited agentic features (deep research in chat) with fully autonomous agents that execute tasks and use files.
Start With Cowork If Youre Not A Coder
- Use Claude Cowork if you want agentic capabilities without heavy technical setup.
- Cowork provides a non-technical wrapper that can write code, read and create files, and run workflows for marketers and businesspeople.
Newsletter Skill Turned Minutes Of Work Into A File
- Mike trained Claude Code with markdown "skills" so telling it "do the newsletter" produces a finished file in minutes.
- The skill references format, examples, and calls tools to assemble a near-ready newsletter for human editing.