Mike Chiasson
Senior Solutions Engineer at Keen Decision Systems specializing in forecasting, scenario planning, and decisioning systems for DTC brands; advises on model confidence, leading vs lagging indicators, and forecast reconciliation.
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May 6, 2026 • 47min
Bonus: Revenue Is Lying to You: Planning, Execution and What Actually Drives Growth with Three Ships and Keen's Brand Study
Mike Chiasson, a forecasting and decisioning specialist, and Laura Thompson, co-founder of 8-figure Three Ships Beauty, break down planning vs reacting in DTC. They discuss bottom-up channel forecasting, when scenario planning helps, how distribution shapes media efficiency, KPI ownership and weekly cadence, and why revenue is a lagging indicator.
