McKenzie Raduns
Creative strategist at Shive-Hattery focusing on industrial accounts who attended IMS to explore AI agents, LinkedIn strategy, and measurement tactics to broaden services with existing clients and improve social presence.
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Mar 12, 2026 • 38min
Real-time takeaways from Industrial Marketing Summit 2026 attendees | IMC Live
McKenzie Raduns, creative strategist focused on industrial accounts, explores AI agents and LinkedIn growth. Tom Dykstra, marketing and brand manager, hunts culture-as-content and attribution fixes. Andrew Cameron, digital marketer, plans a LinkedIn overhaul and chatbot experiments. Lauren Burkle, creative strategist for A/E, adopts bold creative tactics and AI assistants. They discuss practical AI agents, LinkedIn tactics, culture-as-content, and attribution challenges.
