The Manufacturing Marketer Real-time takeaways from Industrial Marketing Summit 2026 attendees | IMC Live
Mar 12, 2026
McKenzie Raduns, creative strategist focused on industrial accounts, explores AI agents and LinkedIn growth. Tom Dykstra, marketing and brand manager, hunts culture-as-content and attribution fixes. Andrew Cameron, digital marketer, plans a LinkedIn overhaul and chatbot experiments. Lauren Burkle, creative strategist for A/E, adopts bold creative tactics and AI assistants. They discuss practical AI agents, LinkedIn tactics, culture-as-content, and attribution challenges.
AI Snips
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Transcript
Episode notes
Build Specialized AI Agents For Micro Tasks
- Break AI work into small specialized agents rather than one catch-all tool.
- Lauren Burkle learned from Dale Bertrand to build focused agents (proposal researcher, client-intel) so each handles micro-tasks well.
Treat AI Tasks As Smaller Building Blocks
- AI tasks should be treated as smaller than human tasks and composed into workflows.
- Peyton and Lauren noted success comes from assigning each agent a narrow role and chaining results across the day.
Keep Traffic On LinkedIn To Maximize Reach
- Avoid placing outbound links in LinkedIn posts to preserve engagement; use platform-native CTAs instead.
- Andrew Cameron will push to 'stay in the platform' language like "give us a follow" to retain reach.