Maxe van Heeswijk
In-house service design professional with experience building journey-mapping libraries and advocating for service design visibility; focuses on long-term investment, ROI models, and internal relationship building within large organisations.
Best podcasts with Maxe van Heeswijk
Ranked by the Snipd community
10 snips
Feb 19, 2026 • 59min
Sticky Notes vs. Software and The Fight for Our Legitimacy / Inside Service Design / Ep. #09
Will Sharples, service design lead at Toyota Connected EU who focuses on pragmatic in-house practice and reusable assets. Maxe van Heeswijk, in-house design pro who builds journey libraries and ROI models. They spar over whether dedicated software grants legitimacy, how to turn boards into story-rich assets, measuring long vs short-term value, and selling service design inside large organizations.
